March 15, 2013,
– Filed under:
Management & Workplace Culture
Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield & Doug Levy, Portfolio, 229 pages, $25. 95, Hardcover, March 2013, ISBN 9781591845775
It’s a lousy cliché, but the instruction to “be yourself” is becoming an essential modus operandi for today’s successful marketers. When social media arrived on the radars of advertisers and marketers, many said, “Oh goody, new media to purchase,” and quickly filled up the cheap new real estate with the same old message: “We are great!