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Viewing all articles by 800-CEO-READ


Fizz

Fizz

By 800-CEO-READ, published November 4, 2014, at 6:57 PM – Filed under: Marketing & Sales

Here to make sense of the promise–and navigate the pitfalls–of word-of-mouth marketing is Ted Wright, a WOMM pioneer and author of Fizz.

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Martha Stewart and a Midwestern Blacksmith

By 800-CEO-READ, published October 28, 2014, at 7:55 PM – Filed under: Innovation & Creativity, Narrative & Biography, The Company

There are scores of makers in Milwaukee (and in your city) doing fantastic work you can't find at the Box and Everything stores.

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How Adam Smith Can Change Your Life

By 800-CEO-READ, published October 28, 2014, at 1:22 PM – Filed under: Current Events & Public Affairs, Personal Development & Human Behavior

Many of my favorite books are about other books, so I was thrilled to come across Russ Roberts’ new book about Adam Smith's Theory of Moral Sentiments.

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Friday Links

By 800-CEO-READ, published October 27, 2014, at 7:36 PM – Filed under: Innovation & Creativity, The Company

The vast majority of articles about startups and innovation focus on Silicon Valley. Today we look at two innovators far removed from the typical incubators.

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Stacking the Deck

By 800-CEO-READ, published October 20, 2014, at 9:00 AM – Filed under: Leadership & Strategy

David S. Pottruck provides and "An Operator's Manual for Leading Breakthrough Change" in Stacking the Deck.

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Growth Hacker Marketing

By 800-CEO-READ, published October 1, 2014, at 2:02 AM – Filed under: Marketing & Sales

Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset.

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The FT Press/McKinsey Business Book of the Year Shortlist

By 800-CEO-READ, published September 25, 2014, at 6:38 PM – Filed under: Publishing Industry

A shortlist for the 2014 Financial Times and McKinsey Business Book of the Year Award was announced yesterday. The books chosen focus very much on the big-picture issues of the day, "the most important trends shaping our world" as the press release puts it, so the switch from Goldman Sachs to McKinsey as a partner to FT has not reduced the scope of the books as I thought it may. (I speculated back in May when the announcement was made that McKinsey would now be backing the award that it may change focus to the more nuts-and-bolts business management issues that McKinsey ostensibly focuses on in its own work.

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ChangeThis: Issue 121

By 800-CEO-READ, published September 25, 2014, at 3:35 AM – Filed under: Management & Workplace Culture

Work As We Know It Is Dead by Jacob Morgan “The idea that ‘work sucks’ is engrained in almost every aspect of our professional lives. Employees aren't cogs, work should not be drudgery, and managers can no longer be slave-drivers. This isn’t a manifesto about following your passions or being happy, it’s a call to action to change and evolve our organizations to reflect the world they operate in.

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Jack Covert Selects - The Glass Cage

By 800-CEO-READ, published September 12, 2014, at 10:48 PM – Filed under: Innovation & Creativity

Nicholas Carr writes beautiful, big-picture books on technology and culture. In The Glass Cage, his focus is on automation.

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Jacob Morgan on Business and Books

By 800-CEO-READ, published September 6, 2014, at 3:50 AM – Filed under: Innovation & Creativity, Management & Workplace Culture

"Will we have employees in the future? Will employees work with robots? " ~Jacob Morgan

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A Q&A with Jacob Morgan

By 800-CEO-READ, published September 4, 2014, at 3:43 PM – Filed under: Innovation & Creativity, Management & Workplace Culture

"Everyone always talks about the customer but in my opinion change must start from the inside first. . .

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Jacob Morgan

By 800-CEO-READ, published September 3, 2014, at 11:23 AM – Filed under: Innovation & Creativity, Management & Workplace Culture

"[M]ost organizations and managers today focus on the amount of time that employees appear to spend doing something and not on what they actually produce. This has to change. Just because employees are “putting in hours” doesn’t mean anything.