June 13, 2014,
– Filed under:
Management & Workplace Culture
Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners by Michael Mazzeo, Paul Oyer, and Scott Schaefer, Business Plus, 279 pages, $27. 00, hardcover, June 2014, ISBN 9781455598892
Three microeconomics professors enter a shoe store in Maine… It sounds like the beginning of a bad joke, or a very boring story. It is actually the beginning of a great new book that combines two quintessentially American things: the road trip and small businesses.