March 15, 2003,
– Filed under:
Management & Workplace Culture
Presenting to Win: The Art of Telling Your Story by Jerry Weissman, Financial Times Prentice Hall, 304 Pages, $24. 95 Hardcover, ISBN 0130464139
With all the focus put on high-tech communication gadgets and complex strategic techniques, its easy to forget about the fundamental basics of communication. This book, by Jerry Weissman, the presentation coach for the CISCO IPO and others, brings us back to focus on what is really important: communicating ideas clearly and effectively.