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Brand Warfare: 10 Rules for Building the Killer Brand By David F. DAlessandro with Michele Owens, McGraw-Hill Pub. , 160 Pages, $24.

Whistle While You Work: Heeding your Lifes Calling by Richard Leider and David Shapiro, Berrett-Koehler Publishers, 140 Pages, $15. 95 Paperback, March 2001, ISBN 1576751031 The authors previous book, Repacking Your Bags, was an extremely influential book in my life. It came out at a time that I needed what the authors were talking about.

Manage for the Long Term Present: A Framework for Sustainable Growth by Michael G. Coleman & Sandra B. Austin, MicroPress, 300 Pages, $29,95 Hardcover, December 1999, ISBN 1929733046 I dont know how many people have heard the commercial, but for the past month, I have narrated a spot for Its Not the Big That Eat the Small, Its the Fast That Eat the Slow that ran during the Rush Limbaugh show.

Imagination Engineering: Your Toolkit for Business Creativity by Brian Clegg and Paul Burch, Financial Times/Prentice Hall, 190 Pages, $21. 00 Paperback, December 2000, ISBN 0273649299 I must start this JCS review of with a confession: I like this publisher. Yup, Im biased, but not afraid to admit it.

Why I Hate Flying by Henry Mintzberg, Texere Publishing, 150 Pages, $15. 95 Hardcover, March 2001, ISBN 1587990636 This is a strange and wonderful little book. I deeply respect the people who are running the new publishing company called Texere because of their outstanding track record, and I also have a huge respect for Henry Mintzberg, one of the greatest contemporary thinkers on strategy.

The Customer Revolution by Patricia B. Seybold with Ronni T. Marshak and Jeffrey M.

Developing Employees Who Love to Learn: Tools, Strategies, and Programs for Promoting Learning at Work by Linda Honold, Davies-Black Publisher, 200 Pages, $32. 95 Hardcover, Feburary 2001, ISBN 0891061509 In this new book, Honold postulates that all organizations need to have a workforce that is not just willing to learn but one that embraces learning. Her premise is that employees that want to learn can develop new skills, add creativity and welcome changeall essential ingredients for a successful organization.

Commanding Communications: Navigating Emerging Trends in Telecommunications by Joseph Bonocore, John Wiley & Sons, 199 Pages, $29. 95 Hardcover, January 2001, ISBN 0471388211 I love this book! Why?

What The CEO Wants You to Know: The Little Book with Big Ideas by Ram Charan, Crown Business, 120 Pages, $17. 95 hardcover, February 2001, ISBN 0609608398 Ram Charan is the co-author of our best-selling Every Business is a Growth Business and has written the perfect book for people like me who have worked themselves into a management or supervisory position without the "booklearning" many of our peers have. As the title implies, this is a book that explains everything from margins to 'Return on Investment', and much more.

Duty First: West Point and the Making of American Leaders by Ed Ruggero, Harper Collins Publishers, 320 Pages, $27. 50 Hardcover, January 2001 I have met some very interesting people in this career. I have had dinners with Ken Blanchard and listened to his many wonderful stories.

Now, Discover Your Strengths by Marcus Buckingham & Donald Clifton, The Free Press, 260 Pages, $26. 00 Hardcover, January 2001, ISBN 0743201140 One of our best sellers from 1999 was First, Break All the Rules, a book we continue to sell in large quantities. So, I was excited to hear that Buckingham and Clifton were coming out with a new book.

The Cultural Creatives: How 50 million people are changing the world by Dr. Paul Ray & Dr. Sherry Ruth Anderson, Harmony Books, 350 Pages, $25.