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It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American Business by C. Britt Beemer and Robert L. Shook, Simon and Schuster, 280 Pages, $26.

Executive Instinct: Managing the Human Animal in the Information Age by Nigel Nicholson, Crown Business, 280 pages, $25. 00 Hardcover, November 2000, ISBN 0812931971 When I started Jack Covert Selects I promised myself that I would only write and talk about books I liked and got excited about. Well, once again I have broken a promise I made to myself.

It's Not the BIG that Eat the SMALLit's the FAST that Eat the SLOW; How to use speed as a competitive tool in business by Jason Jennings & Laurence Houghton, HarperBusiness, 280 Pages, $26. 00 Hardcover, December 2000, ISBN 0066620538 When my kids were little, one of their favorite expressions was "No Duh, Dad! " Well, that's the way I felt about this book when I first glanced at the title.

e-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away by Ron Zemke and Tom Connellan, AMACOM Books, 320 Pages, $25. 00 Hardcover, October 2000, ISBN 0814406068 "e" anything is obviously the latest trend in business books. As in all trends there are leaders and there are followers.

The Eng@ged Customer: The New Rules of Internet Direct Marketing by Hans Peter Brondmo, HarperBusiness, 240 Pages, $26. 00 Hardcover, October 2000, ISBN 0066620783 A fun factiod: the average email user receives 54 to 93 emails a week. Just looking at my personal experience, I am sure that number is rapidly growing.

The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen, Doubleday Currency Publishers, 270 Pages, $24. 95 Hardcover, October 2000, ISBN 0385496672 One of this year's continuously bestselling books is The Tipping Point, which stemmed from a New Yorker article focusing on how trends reach a point and "tip", subsequently becoming phenomena. Word-of-month is an essential aspect of trend growth, and is the central concept behind The Anatomy of Buzz.

Surfing at the Edge of Chaos: The Laws of Nature and the New Laws of Business by Richard T. Pascale, Mark Millemann, Linda Gioja, Crown Business, 290 Pages, $26. 95 Hardcover, October 2000, ISBN 0812933168 When I was in NYC last spring and talked with John Mahaney, the Crown Business editor, he was excited about two of the new fall books: Surfing at the Edge of Chaos by Pascale, and The Anatomy of Buzz by Rosen.

Pioneering Organizations: The Convergence of Individualism, Teamwork and Leadership by Larry N. Davis, Executive Excellence Publishing, 260 Pages, $22. 95 Hardcover, October 2000, ISBN 1890009849 During my tenure as a business book dude, one of the things that I have found hard to understand was how teamwork can enable a person to remain an individual.

Building Brandwidth: Closing the Sale Online by Sergio Zyman and Scott Miller, HarperBusiness, 210 pages, $27. 00 Hardcover, October 2000, ISBN 0066620600 Sergio Zyman, formerly the chief marketing officer of The Coca-Cola Company, has written a sequel to one of our bestsellers from last year, The End of Marketing as We Know it. He starts the book by stating the obvious: marketing has to worksell productto be successful.

Bringing Your Soul to Work: An Everyday Practice by Cheryl L. Peppers & Alan Briskin, Berrett Koehler Publishers, 200 Pages, $16. 95 Paperback, September 2000, ISBN 1576751112 In the past, I have talked about how I choose the books for Jack Covert Selects, noting such key things as the pedigree of the author, the track record of the publisher, etc.

The 10-Second Internet Manager: Survive, Thrive and Drive Your Company in the Information Age by Mark Breirer with Armin A. Brott, Crown Business, 155 Pages, $18. 95 Hardcover, September 2000, ISBN 0609607324 The author, Mark Breier has very impressive credentials.

Simplicity Marketing: End Brand Complexity, Clutter and Confusion by Steven Cristol and Peter Sealey, The Free Press, 250 Pages, $26. 00 Hardcover, October 2000, ISBN 0684859181 About four months ago, as I was opening my third package of business books for publishers that day, I realized that if I was having problems keeping information about new business books straight, you guys had to just about given up trying to figure out what was new and important. What you are reading now is what came out of that insight.