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Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.

Viewing all articles by Sally Haldorson


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Business in Fiction: The Privileges by Jonathan Dee

By Sally Haldorson, published March 22, 2010, at 3:04 PM – Filed under: Management & Workplace Culture

If biographies or non-fiction management guides litter your day-to-day life, this is what you take to the beach. A review by Todd Lazarski The Privileges by Jonathan Dee, Random House, 272 pages, $25. 00, Hardcover, January 2010, ISBN 9781400068678 30-plus rapid-fire pages, opening with the line, "A WEDDING!

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The Keen Thinker 3

By Sally Haldorson, published March 19, 2010, at 3:57 PM – Filed under: Management & Workplace Culture

Our newest edition of The Keen Thinker is available today! You can view it here, but remember to sign up to receive it in your inbox every month. And don't forget to drop us a line with your thoughts or suggestions about The Keen Thinker: email us at newsletter@800ceoread.

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Want to go on a Shelfari?

By Sally Haldorson, published February 22, 2010, at 7:22 PM – Filed under: Management & Workplace Culture

This morning we received an email from Noah Fleming (self-described as a "linchpin in training"--which we love), letting us know that he had started a Shelfari for the books in The 100 Best Business Books of All Time. Noah's goal is to read all 100 books by December 31, 2010, and by creating a group on Shelfari, he is encourages others to take up the same challenge. Shelfari is "the premier social network for people who love books" where you can create a virtual bookshelf to feature the books you are reading and create reading groups to discuss those books.

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How do I Fascinate?

By Sally Haldorson, published February 19, 2010, at 6:00 PM – Filed under: Management & Workplace Culture

As I mentioned in our most recent The Keen Thinker newsletter, I highly recommend reading Sally Hogshead's new book, Fascinate. (Admittedly I feel a strange attachment to Sally because there aren't many of us in the world named Sally, let alone Sally H. And although I did not change my last name when I got married, I've never had much affection Haldorson.

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The Keen Thinker Vol.2

By Sally Haldorson, published February 17, 2010, at 7:55 PM – Filed under: The Company

Volume 2 of The Keen Thinker is now available for your reading pleasure. Find out the answers to the following persistent questions: What exactly is a Pecha Kucha? What is this "freemium" thing everyone is talking about?

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Twitter gifts

By Sally Haldorson, published February 4, 2010, at 5:13 PM – Filed under: Management & Workplace Culture

I'm torn about Twitter. Most days I struggle with what to add to our company Twitter account. While I can write a haiku at a drop of a hat, I blank out when trying to create potent 140 character messages.

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"Do Cool Stuff that Lasts"

By Sally Haldorson, published February 3, 2010, at 6:55 PM – Filed under: Management & Workplace Culture

There's a new article today on Salon titled: Healthcare Reform Rock Star, featuring one of our favorite authors, Atul Gawande. Gawande is a staff writer for the New Yorker and author of The Checklist Manifesto: How to Get Things Right, and Better: A Surgeon's Notes on Performance, books we copiously recommended. And his first book, Complications, garnered rave reviews.

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The More You Know

By Sally Haldorson, published February 2, 2010, at 7:11 PM – Filed under: Management & Workplace Culture

"The More You Know" is a well-known public service campaign. "The more you know, the more you know" is a oft-used phrase touting the importance of learning, of having endless curiosity about the world. Todd Sattersten (our former president and continued friend of the company) wrote a new e-book, Fixed to Flexible, which offers everything you need to know about "cost, price, margin and the options available to the 21st century business.

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We're in Japan!

By Sally Haldorson, published February 1, 2010, at 4:48 PM – Filed under: Management & Workplace Culture

Two copies of the Japanese version of The 100 Best Business Books of All Time appeared at our offices on Friday. It's both impressive and fun to look at. We must give kudos to the Japanese publisher, Kodansha, for doing a wonderful job on the book.

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It only takes a minute

By Sally Haldorson, published January 26, 2010, at 6:18 PM – Filed under: Management & Workplace Culture

Joseph Jaffe, author of the popular Life After the 30-Second Spot, has a new book coming out called Flip the Funnel: How to Use Existing Customers to Gain New Ones. While this and many other books concentrate their advice on how organizations can work to keep customers and encourage word of mouth marketing through good service and unique products, it is also interesting to consider the opposite side of the equation: what kind of customer are you? Are you the kind of customer who takes the time to tell a friend about a great service experience?

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Being Prepared: It's not only for Boy Scouts

By Sally Haldorson, published January 25, 2010, at 6:04 AM – Filed under: Management & Workplace Culture

In light of the earthquakes in Haiti, Learning from Catastrophes: Strategies for Reaction and Response, the new book edited by Howard Kunreuther and Michael Useem and published by Wharton School Publishing, has even more relevance. The authors, both chairpersons of the Council on the Mitigation of Natural Disasters, have gathered the writings of the world’s leading experts in risk management and disaster recovery to help council people and organizations on how best to predict, prepare and respond to natural and man-made disasters, from the devastation caused by earthquakes and tsunamis to the overwhelming challenges presented by terrorism and economic upheaval. In their introduction, the editors call these “low-probability but high-consequence events” and caution against the human tendency to dismiss preparation efforts due to “underprediction” or, more clearly, the belief that low risk equals no risk.

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Prescience by the cup

By Sally Haldorson, published January 22, 2010, at 8:33 PM – Filed under: Management & Workplace Culture

In April of 2007, we published a manifesto on ChangeThis. com by John Moore, author of the book, Tribal Knowledge, and the blog, Brand Autopsy , who made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. Moore's manifesto, "What Must Starbucks Do?