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Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.

Viewing all articles by Sally Haldorson


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Living the writing life...in Iowa

By Sally Haldorson, published July 29, 2009, at 2:18 PM – Filed under: Management & Workplace Culture

A lot of books come and go through our doors, and we spend a lot of time discussing the various merits of these books, but rarely do we talk about what is in between the covers. And I'm not talking about the idea. Because, yes, the idea is king; but an idea will only get you so far if the actual writing is unreadable.

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Fire The PITA Customer

By Sally Haldorson, published October 10, 2006, at 7:21 PM – Filed under: Big Ideas & New Perspectives

We can all easily describe our Ideal Customer. The person who is curious, has money to spend, is open to new ideas, etc. Each of us has our own profile.

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It's All About Time

By Sally Haldorson, published October 10, 2006, at 7:10 PM – Filed under: Big Ideas & New Perspectives

Ive never heard anyone say they had so much time in a day that they didnt know how to use it. We do have choices about how to spend our time. Heres the data Ive collected on cold calls: Make 100 dials, talk to 20 people live, set 8-10 appointments, and if youre lucky, close one deal.

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Please Say Thank You

By Sally Haldorson, published October 10, 2006, at 6:51 PM – Filed under: Big Ideas & New Perspectives

Saying thank you seems so obvious, yet many people never make the effort. If someone has referred you, they have put their reputation on the line in saying that you are a good resource. They have picked you out of the pack for one of their personal contacts and have done him or her, and you, a big favor.

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Why Clients Buy

By Sally Haldorson, published October 10, 2006, at 6:30 PM – Filed under: Big Ideas & New Perspectives

Clients will buy from us because they know, like, and trust us. Period. I used to work for a company that did a competitive de-brief whether we won or lost a client.

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Why Have a Sales Strategy, Anyway?

By Sally Haldorson, published October 10, 2006, at 4:28 PM – Filed under: Big Ideas & New Perspectives

How many business plans have a well-crafted sales strategy? Very few. Most of the time it is buried in a marketing plan.

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We're Being Fooled

By Sally Haldorson, published October 10, 2006, at 3:15 PM – Filed under: Big Ideas & New Perspectives

I get very angry when I read books that claim to be about not cold calling or about referrals (and Im not going to refer you to them), when they actually are talking about cold calling and networking. Networking is about connecting with people. Period.

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Where’s the Money?

By Sally Haldorson, published October 10, 2006, at 2:48 PM – Filed under: Big Ideas & New Perspectives

Im always amazed at how much money were leaving on the table. Were not asking our clients, our friends, our peers to refer us to people they know. We spend so much time on knee-jerk prospecting tacticsand theyre just thattactics.

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It’s All About Referrals

By Sally Haldorson, published October 10, 2006, at 2:45 PM – Filed under: Big Ideas & New Perspectives

Thanks to Jack and Todd for inviting me to host the blog today. I wrote No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust from Warner Business Books, to transform the way every salesperson, sales executive, and sales organization works. The book is about more than why cold calling doesnt work, but it makes a catchy title.