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Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.

Viewing all articles by Sally Haldorson


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Why Clients Buy

By Sally Haldorson, published October 10, 2006, at 6:30 PM – Filed under: Big Ideas & New Perspectives

Clients will buy from us because they know, like, and trust us. Period. I used to work for a company that did a competitive de-brief whether we won or lost a client.

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Why Have a Sales Strategy, Anyway?

By Sally Haldorson, published October 10, 2006, at 4:28 PM – Filed under: Big Ideas & New Perspectives

How many business plans have a well-crafted sales strategy? Very few. Most of the time it is buried in a marketing plan.

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We're Being Fooled

By Sally Haldorson, published October 10, 2006, at 3:15 PM – Filed under: Big Ideas & New Perspectives

I get very angry when I read books that claim to be about not cold calling or about referrals (and Im not going to refer you to them), when they actually are talking about cold calling and networking. Networking is about connecting with people. Period.

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Where’s the Money?

By Sally Haldorson, published October 10, 2006, at 2:48 PM – Filed under: Big Ideas & New Perspectives

Im always amazed at how much money were leaving on the table. Were not asking our clients, our friends, our peers to refer us to people they know. We spend so much time on knee-jerk prospecting tacticsand theyre just thattactics.

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It’s All About Referrals

By Sally Haldorson, published October 10, 2006, at 2:45 PM – Filed under: Big Ideas & New Perspectives

Thanks to Jack and Todd for inviting me to host the blog today. I wrote No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust from Warner Business Books, to transform the way every salesperson, sales executive, and sales organization works. The book is about more than why cold calling doesnt work, but it makes a catchy title.