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Selling Means Listening

By 800-CEO-READ, published May 25, 2004, at 3:47 PM – Filed under: Big Ideas & New Perspectives

There is a special report in June issue of Inc. magazine that is devoted to sales. I usually gloss over articles about sales.

Itbjcs

Jack Covert Selects: How to Grow a Backbone

By Jack, published May 24, 2004, at 8:57 PM – Filed under: Management & Workplace Culture

How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work by Susan A. Marshall Format: Paperback, 197pp, $14. 95 It is always fun to read a book that you can instantly apply to your everyday life and work.

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One more Buffett Book

By 800-CEO-READ, published May 24, 2004, at 6:00 PM – Filed under: Management & Workplace Culture

I caught the original post from Steve at Rodent Regetta about Warren Buffett's book recommendations from the annual Berkshire Hathaway shareholders meeting. I missed a follow-up entry where he reported one other Buffett recommended book: A Short History of Nearly Everything by Bill Bryson.

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More Ries

By 800-CEO-READ, published May 24, 2004, at 5:46 PM – Filed under: Marketing & Sales

Kevin Dugan at Strategic Public Relations has a second part to his interview with Al Ries. They are talking about the new book The Origin of Brands. I also found an Albany Business Review article that uses Ries' The Fall of Advertising and Rise of PR for a lot of supporting material.

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Semler Radio Interview

By 800-CEO-READ, published May 24, 2004, at 1:10 PM – Filed under: Management & Workplace Culture

You can hear Ricardo Semler, author of The Seven Day Weekend, in the archives of the Kojo Nnamdi Show at WAMU. Look under Wednesday's show. The interview requires Real Audio and lasts 53 minutes.

Newopinion

Biz Media - From All Over 5/24/04

By 800-CEO-READ, published May 24, 2004, at 1:08 PM – Filed under: Marketing & Sales

Here is what the biz media is giving airtime to: Wired (May 2004) - In their reviews [pg94], they give a nod to Alex Frankel's Wordcraft: The Art of Turning Little Words Into Big Business. Fortune (May 31, 2004) - Their book review is The Art of the Steal: Inside the Sotheby's-Christie's Auction Scandal by Christopher Mason. Forbes (May 10, 2004) - The Cruelest Miles by Gay and Leney Salisbury.

Newopinion

Two Books on My Desk

By 800-CEO-READ, published May 21, 2004, at 7:00 PM – Filed under: Current Events & Public Affairs

Being involved with 800-CEO-READ now, I get a lot of business books to look at. And I love business books, so this is wonderful. I do run into a bit of trouble though.

Itbjcs

Book Review--Into the Unknown

By Jack, published May 21, 2004, at 6:27 PM – Filed under: Management & Workplace Culture

Into the Unknown: Leadership Lessons from Lewis and Clarks Daring Westward Expedition by Jack Uldrich, AMACOM, 256 Pages, Hardcover, April 2004, ISBN 0814408168 A few years ago, I saw the PBS film by Ken Burns called Lewis & Clark: The Journey of the Corps of Discovery. I was moved enough to get Stephen Ambroses book Undaunted Courage. Both the book and the film made me realize how amazing their accomplishment was.

Newopinion

The Economist's take on the decline in MBAs

By Jack, published May 21, 2004, at 5:55 PM – Filed under: Management & Workplace Culture

As they say: "APPLICATIONS to business schools are down this yearat least in America, where management education was born and where business schools still award about 85% of the world's business degrees. Kenneth Dunn, dean of Carnegie Mellon's Tepper School of Business, says that applications for the full-time MBA programme, one of the country's best, are about 30% lower than this time last year. Allan Conway of the University of Calgary, and programme director of the MBA Roundtable, an industry body, estimates that applications this year for MBA programmes in America are down by between 15% and 25% on 2003.

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World Business Forum

By 800-CEO-READ, published May 21, 2004, at 5:00 PM – Filed under: Current Events & Public Affairs, Innovation & Creativity, Leadership & Strategy, Marketing & Sales

I got a direct mail piece yesterday for the World Business Forum - Chicago 2004. The event runs two days (November 17-18) and has ten outstanding speakers. I have listed the speakers below.

Newopinion

Interview with Ries

By 800-CEO-READ, published May 21, 2004, at 4:22 PM – Filed under: Marketing & Sales

Kevin Dugan at the Strategic Public Relations blog has posted an interview he did with Al Ries. They are talking about the new book by Al and Laura Ries called The Origin of Brands. If there is any chance that you are reading this blog and don't know who Al Ries is, I'll give you a few of hints: Positioning, The 22 Immutable Laws of Marketing, The Fall of Advertising and the Rise of PR.

Newopinion

BOOK REVIEW: Your marketing sucks.

By 800-CEO-READ, published May 21, 2004, at 5:29 AM – Filed under: Marketing & Sales

Title: Your marketing sucks. Author: Mark Stevens Pages: 223 Reviewer: Rich. .