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Jack Covert Selects - Meaningful Marketing

By 800-CEO-READ, published October 23, 2003, at 8:46 PM – Filed under: Management & Workplace Culture

Meaningful Marketing: Selling More with Less Effort by Doug Hall with Jeffrey Stamp, Ph. D. , Betterway Publications, 224 Pages, $24.

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Jack Covert Selects - Bang!

By 800-CEO-READ, published October 23, 2003, at 8:44 PM – Filed under: Management & Workplace Culture

Bang! Getting Your Message Heard in A Noisy World by Linda Kaplan Thaler, Robin Koval, Delia Marshall, Doubleday, 256 pages, $24. 95, October 21, 2003, ISBN 0385508166 The world of marketing has always seemed like it was full of magic.

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Jack Covert Selects - Gangs of America

By 800-CEO-READ, published September 27, 2003, at 8:41 PM – Filed under: Management & Workplace Culture

Gangs of America: The Rise of Corporate Power and the Disabling of Democracy by Ted Nace, Berrett-Koehler, 300 Pages, $24. 95 Price, August 2003, ISBN 1576752607 This extremely interesting book couldnt be more timely. Sure, theres all sorts of talk about the corporate scandals and regulations that failed to prevent the swindles; but how many of us know how the corporation was born, or how it came to acquire so much power in the United States?

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Jack Covert Selects - Double-Digit Growth

By 800-CEO-READ, published September 20, 2003, at 8:39 PM – Filed under: Management & Workplace Culture

Double-Digit Growth: How Great Companies Achieve ItNo Matter What by Michael Treacy, Portfolio, 288 Pages, $27. 95 Price, September 2003, ISBN 1591840058 Michael Treacy co-wrote (with Fred Weirsema) The Discipline of Market Leaders, one of the more influential books of the last decade. It talked about the fact that many super successful companies did not try to be all things to their customersthey had the discipline to focus on price, selection or service.

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Jack Covert Selects - Authentic Leadership

By 800-CEO-READ, published September 8, 2003, at 8:22 PM – Filed under: Management & Workplace Culture

Authentic Leadership : Rediscovering the Secrets to Creating Lasting Value by Bill George, John Wiley & Sons, 217 Pages, $27. 95 Price, August 2003, ISBN 0787969133 Bill George, the former CEO of Medtronic, a leading medical technology company, has written a book that I think really does come from the bottom his heart. Authentic Leadership is Georges call to corporate America for a new kind of mission-driven leadership instead of financially-driven leadership.

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Jack Covert Selects - The Art of Happiness at Work

By 800-CEO-READ, published September 8, 2003, at 8:19 PM – Filed under: Management & Workplace Culture

The Art of Happiness at Work by The Dalai Lama and Howard C. Cutler, M. D.

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Jack Covert Selects - The Map of Innovation

By 800-CEO-READ, published August 7, 2003, at 6:23 PM – Filed under: Management & Workplace Culture

The Map of Innovation: Creating Something Out of Nothing by Kevin O'Connor, Paul B. Brown, Random House, $25. 95, August 2003, ISBN 1400048311 When I think of innovation, I think OK, sure; but first I have to do this report, compare those databases, and adjust my budget, andIll think about innovation later.

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Jack Covert Selects - Your Marketing Sucks

By 800-CEO-READ, published July 28, 2003, at 6:17 PM – Filed under: Management & Workplace Culture

Your Marketing Sucks by Mark Stevens, Crown Business, 224 Pages, $24. 00 Hardcover, July 2003, ISBN 0609609831 Author Mark Stevens certainly caught my attention with the title of his new book, Your Marketing Sucks. And just like the title, the slim book gets straight to the point in only 224 pages.

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Jack Covert Selects - Hug Your Customers

By 800-CEO-READ, published July 25, 2003, at 6:15 PM – Filed under: Management & Workplace Culture

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell, Hyperion Books, 260 Pages, $19. 95 Hardcover, June 2003, ISBN 1401300340 Jack Mitchell is the CEO of Mitchells/Richards, an extremely successful clothing store in Connecticut, whose two locations are doing over $65 million in yearly sales. To thrive in an area just a nine-iron away from Manhattan requires something special, and Jack Mitchell tells us exactly how they do it in this fun read.

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Jack Covert Selects - Beans

By 800-CEO-READ, published July 18, 2003, at 6:14 PM – Filed under: Management & Workplace Culture

Beans: Four Principles for Running a Business in Good Times and Bad by Leslie A. Yerkes & Charles Decker, Jossey-Bass, 176 Pages, $19. 95 Hardcover, July 2003, ISBN 0787967645 This new book by Leslie Yerkes and Charles Decker tells the story of Jack and Dianne Hartman and the (real but fictionally-named) El Espresso, their highly successful coffee shop in Seattle.

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Jack Covert Selects - The 1001 Rewards and Recognition Fieldbook

By 800-CEO-READ, published July 7, 2003, at 6:12 PM – Filed under: Management & Workplace Culture

The 1001 Rewards and Recognition Fieldbook: The Complete Guide by Bob Nelson, Ph. D. and Dean Spitzer, Ph.

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Jack Covert Selects - 24 Days

By 800-CEO-READ, published July 1, 2003, at 6:19 PM – Filed under: Management & Workplace Culture

24 Days: How Two Wall Street Journal Reporters Uncovered the Lies That Destroyed Faith in Corporate America by Rebecca Smith, John R. Emshwiller, Harpercollins, $25. 95, Aug 1, 2003, ISBN 0060520736 We know that Enron went out with a bang, but do we actually know what events led up to the explosion?