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Being Remarkable

By 800-CEO-READ, published May 17, 2004, at 4:15 PM – Filed under: Marketing & Sales

Worthwhile Magazine has a nice thought of the day.

Newopinion

BOOK REVIEW: The Knowing-Doing Gap

By 800-CEO-READ, published May 17, 2004, at 3:00 PM – Filed under: Innovation & Creativity

Book: The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action Authors: Jeffrey Pfeffer & Robert I. Sutton Reviewer: Diego Rodriguez from the metacool blog As businesspeople, weve all experienced it. You know the right course of action to take, but just cant get things to gel into reality.

Newopinion

DearReader.com

By 800-CEO-READ, published May 17, 2004, at 2:30 PM – Filed under: Publishing Industry

I don't know if you are familiar with DearReader. com. The service is the brainchild of Suzanne Beecher.

Newopinion

BOOK REVIEW: 18 Immutable Laws of Corporate Reputation

By 800-CEO-READ, published May 17, 2004, at 2:02 PM – Filed under: Marketing & Sales, The Company

Book: 18 Immutable Laws of Corporate Reputation Author: Ronald Alsop Reviewer: johnmoore (from the Brand Autopsy blog) In 18 Immutable Laws of Corporate Reputation, Ronald Alsop gives sound advice on how to manage, measure, and nurture the reputation of a corporation. As a marketer, the concept of displacing the discipline of brand management for reputation management is profound. Lets face it, branding is a nebulous term that not everyone in your company fully understands, including folks in the marketing department.

Newopinion

The Recruits Show Their Stuff

By 800-CEO-READ, published May 17, 2004, at 12:47 PM – Filed under: Management & Workplace Culture

I sent the call out two weeks ago for some people who would be interested in writing some book reviews for our site. The first round of recruits are going to be posting reviews this week.

Newopinion

Wading Through Re-Imagine

By 800-CEO-READ, published May 17, 2004, at 12:32 PM – Filed under: Management & Workplace Culture

John Moore at Brand Autopsy has been trying to figure out what to do with Tom Peters' Re-Imagine. I personally think if you read it straight through, you'll end up with a headache and not really remember what you read. John called for some help.

Newopinion

Three Authors Recommend Small Biz Books

By 800-CEO-READ, published May 14, 2004, at 6:20 PM – Filed under: Marketing & Sales

There was an article in the New York Times yesterday about books for small business owners. Writer Lisa Napoli asked three familiar names what business books they would recommend: Guy Kawasaki, managing director of Garage. com Uncommon Genius: How Great Ideas Are Born by Denise G.

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Business Book Juggernaut

By 800-CEO-READ, published May 13, 2004, at 4:25 PM – Filed under: Leadership & Strategy

I borrowed the entry title from the Q&A in this month's Inc. Magazine. They talk with Alan Axelrod, a very prolific book writer.

Newopinion

Indexing of On Value and Values

By 800-CEO-READ, published May 12, 2004, at 1:39 PM – Filed under: Personal Development & Human Behavior

Here is another feature we are going to try out. We are going to pick random books and list their indexes. It is the exact opposite of our T.

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Roddick at Worthwhile

By 800-CEO-READ, published May 12, 2004, at 12:45 PM – Filed under: Management & Workplace Culture

David Batstone of Worthwhile Magazine has an interview with Anita Roddick, founder of The Body Shop. Roddick has written a number of books including, Business As Unusual (out of print), A Revolution in Kindness, and Brave Hearts, Rebel Spirits.

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Tupperware...Really Tupperware

By Jack, published May 11, 2004, at 5:27 PM – Filed under: Big Ideas & New Perspectives, Marketing & Sales

Last night PBS's American Experience had a show about Tupperware and Brownie Wise. Brownie Wise was an amazing women. She created the home selling formula, she was the first woman to be on the cover of BusinessWeek.

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Links on 5/11/04

By 800-CEO-READ, published May 11, 2004, at 12:13 PM – Filed under: Innovation & Creativity, Personal Development & Human Behavior

A VC lists the three C's you need to read if you are in IT: Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlotta Perez Does IT Matter? : Information Technology and the Corrosion of Competitive Advantage by Nicholas Carr The Innovator's Dilemma and The Innovator's Solution by Clayton Christensen Jason Womack finds and likes "The Magic In Asking The Right Questions" by Bill Mayer (out of print).