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Jack Covert Selects - Purple Cow

By 800-CEO-READ, published May 22, 2003, at 4:02 PM – Filed under: Management & Workplace Culture

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin, Portfolio. 140 Pages, $19. 95 Hardcover, May 2003, ISBN 159184021X The one and only time I offered a money-back guarantee was with Lou Gerstners story of the IBM turnaround, Who Said Elephants Cant Dance?

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Jack Covert Selects - Service Magic

By 800-CEO-READ, published May 20, 2003, at 3:59 PM – Filed under: Management & Workplace Culture

Service Magic: The Art of Amazing Your Customers by Ron Zemke and Chip Bell, Dearborn Trade Publishing, 260 Pages, $18. 95 Paperback, May 2003, ISBN 0793164672 I love business books that give you up-front value. Books that have information that makes perfect sense, that show you the application to your business immediately.

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Jack Covert Selects - Awakening the Leader Within

By 800-CEO-READ, published May 7, 2003, at 3:57 PM – Filed under: Management & Workplace Culture

Awakening the Leader Within: A Story of Transformation by Kevin Cashman, John Wiley, 340 Pages, $24. 95 Hardcover, May 2003, ISBN 0471273198 The business novel/parable is making a huge comeback! So far this year, at least eight books of this genre have been released.

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Jack Covert Selects - A Branded World

By 800-CEO-READ, published May 5, 2003, at 3:47 PM – Filed under: Management & Workplace Culture

A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine, John Wiley and Sons, 240 Pages, $27. 95 Hardcover, April 2003, ISBN 0471263664 When I first looked at A Branded World, I expected it to be a book on branding and marketing. Wrong!

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Jack Covert Selects - Why Pride Matters More Than Money

By 800-CEO-READ, published April 25, 2003, at 3:45 PM – Filed under: Management & Workplace Culture

Why Pride Matters More Than Money: The Power of the Worlds Greatest Motivational Force by Jon R. Katzenbach, Crown Business, April 2003, 203 pages, $18. 95 Hardcover, ISBN 0609610651 We are so often taught that pride is a bad thing.

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Jack Covert Selects - The Maverick and His Machine

By 800-CEO-READ, published April 23, 2003, at 3:43 PM – Filed under: Management & Workplace Culture

The Maverick and His Machine by Kevin Maney, John Wiley and Sons, 500 Pages, $29. 95 Hardcover, April 2003, ISBN 0471414638 I love business success stories, and have read some very good ones. Not surprisingly, many of them are about IBM, like the Lou Gertsner book (Who Says Elephants Cant Dance?

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Jack Covert Selects - The Productive Narcissist

By 800-CEO-READ, published April 23, 2003, at 3:41 PM – Filed under: Management & Workplace Culture

The Productive Narcissist: The Promise and Peril of Visionary Leadership by Michael Maccoby, Broadway, April 2003, 320 pages, $26. 95 Hardcover, ISBN 0767910230 Before we start, we need to set something straight. The narcissist Michael Maccoby is talking about is not what you probably have in mind: a vain person so out of touch with reality because theyre always looking in the mirror.

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Jack Covert Selects - Marketing Insights From A to Z

By 800-CEO-READ, published April 20, 2003, at 3:39 PM – Filed under: Management & Workplace Culture

Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler, John Wiley & Sons, 190 Pages, $24. 95 Hardcover, April 2003, ISBN 0471268674 All right ladies and gentlemen, I have a book for you. (A little PT Barnum, going on here.

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Jack Covert Selects - Big Change at Best Buy

By 800-CEO-READ, published April 6, 2003, at 3:38 PM – Filed under: Management & Workplace Culture

Big Change at Best Buy: Working Through Hypergrowth to Sustained Excellence by Elizabeth Gibson and Andy Billings, Davies-Black, 325 Pages, $26. 95 Hardcover, March 2003, ISBN 0891061762 As many of you know by now, I am a confessed music junkie. And, I also enjoy playing the occasional computer game.

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Jack Covert Selects - Use What You've Got

By 800-CEO-READ, published March 23, 2003, at 4:33 PM – Filed under: Management & Workplace Culture

Use What Youve Got: and Other Business Lessons I Learned from My Mom by Barbara Corcoran and Bruce Littlefield, Portfolio, February 2003, 250 Pages, $24. 95 Hardcover, ISBN 1591840023 What makes a good business book? It really isnt that hard.

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Jack Covert Selects - Presenting to Win

By 800-CEO-READ, published March 15, 2003, at 4:32 PM – Filed under: Management & Workplace Culture

Presenting to Win: The Art of Telling Your Story by Jerry Weissman, Financial Times Prentice Hall, 304 Pages, $24. 95 Hardcover, ISBN 0130464139 With all the focus put on high-tech communication gadgets and complex strategic techniques, its easy to forget about the fundamental basics of communication. This book, by Jerry Weissman, the presentation coach for the CISCO IPO and others, brings us back to focus on what is really important: communicating ideas clearly and effectively.

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Jack Covert Selects - Bringing Out the Best in Others!

By 800-CEO-READ, published March 5, 2003, at 4:30 PM – Filed under: Management & Workplace Culture

Bringing Out The Best in Others! : 3 Keys for Business Leaders, Educators, Coaches and Parents by Thomas K. Connellan, Bard Books, 190 Pages, $19.