June 22, 2002,
– Filed under:
Management & Workplace Culture
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably by Lawrence G. Friedman, Butterworth-Heinemann, 280 Pages, $29. 95 Hardcover, June 2002, ISBN 0750674601
Friedman first assures us that this is not another book about selling on the web, but instead it is about the larger and more strategic issue of how to take products and services to market more powerfully in order to increase sales, market share, profits, and customer loyalty.