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Now, Discover Your Strengths by Marcus Buckingham & Donald Clifton, The Free Press, 260 Pages, $26. 00 Hardcover, January 2001, ISBN 0743201140 One of our best sellers from 1999 was First, Break All the Rules, a book we continue to sell in large quantities. So, I was excited to hear that Buckingham and Clifton were coming out with a new book.

The Cultural Creatives: How 50 million people are changing the world by Dr. Paul Ray & Dr. Sherry Ruth Anderson, Harmony Books, 350 Pages, $25.

High Five! : The Magic of Working Together by Ken Blanchard & Sheldon Bowles, William Morrow Publishers. 200 Pages, $20.

Building Cross-Cultural Competence: How to Create Wealth from Conflicting Value by Charles Hampden-Turner & Fons Trompenaars, Yale University Press, 375 Pages, $29,95 Hardcover, November 2000, ISBN 0300084978 Because I'm human and a slacker at heart, "Building Cross-Cultural Competence" is not the kind of book I usually consider for JCS. It is from a University press (read: dry and boring), is scholarly (read: dry and boring), is on a subject that couldn't be interesting, (read: dry and boring) and is a physically large book (read: dry, boring AND time-consuming). HOWEVER, before I completely turn you off, let me tell you about what I learned: to overlook this book is to make a BIG mistake.

eLeadership: Proven Techniques for Creating an Environment of Speed and Flexibility in the Digital Economy by Susan Annunzio, The Free Press, 240 Pages, $25. 00 Hardcover, December 2000, ISBN 0743204387 The Free Press is the publisher of some of the seminal business books of the twentieth century. Despite this reputation, the one complaint I might muster up about Free Press is that they can get a little, how can I say this, dry.

Unleashing the Ideavirus by Seth Godin, Do You Zoom, Inc. , 190 Pages, $40. 00 Hardcover, September 2000, ISBN 0970309902 In the world of contemporary marketing, a couple of new names stand out - besides the classics like David Aaker, Philip Kotler.

It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American Business by C. Britt Beemer and Robert L. Shook, Simon and Schuster, 280 Pages, $26.

Executive Instinct: Managing the Human Animal in the Information Age by Nigel Nicholson, Crown Business, 280 pages, $25. 00 Hardcover, November 2000, ISBN 0812931971 When I started Jack Covert Selects I promised myself that I would only write and talk about books I liked and got excited about. Well, once again I have broken a promise I made to myself.

It's Not the BIG that Eat the SMALLit's the FAST that Eat the SLOW; How to use speed as a competitive tool in business by Jason Jennings & Laurence Houghton, HarperBusiness, 280 Pages, $26. 00 Hardcover, December 2000, ISBN 0066620538 When my kids were little, one of their favorite expressions was "No Duh, Dad! " Well, that's the way I felt about this book when I first glanced at the title.

e-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away by Ron Zemke and Tom Connellan, AMACOM Books, 320 Pages, $25. 00 Hardcover, October 2000, ISBN 0814406068 "e" anything is obviously the latest trend in business books. As in all trends there are leaders and there are followers.

The Eng@ged Customer: The New Rules of Internet Direct Marketing by Hans Peter Brondmo, HarperBusiness, 240 Pages, $26. 00 Hardcover, October 2000, ISBN 0066620783 A fun factiod: the average email user receives 54 to 93 emails a week. Just looking at my personal experience, I am sure that number is rapidly growing.

The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen, Doubleday Currency Publishers, 270 Pages, $24. 95 Hardcover, October 2000, ISBN 0385496672 One of this year's continuously bestselling books is The Tipping Point, which stemmed from a New Yorker article focusing on how trends reach a point and "tip", subsequently becoming phenomena. Word-of-month is an essential aspect of trend growth, and is the central concept behind The Anatomy of Buzz.