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The Big Red Fez: How to Make any Web Site Better by Seth Godin, Simon & Schuster, 112 Pages, $11. 00 Paperback, January 2001, ISBN 0743227905 Dont let the title confuse you: The Big Red Fez is not about the Schriners, or, more appropriately for Milwaukee (the setting for Happy Days), Mr. Cs Grand Poobah hat.

How Much is Enough? Harness the Power of Your Money StoryAnd Change Your Life by Pamela York Klainer, Basic Books, 180 Pages, $26. 00 Hardcover, January 2002, ISBN 0465037488 Ive spent almost 19 years reading mainly about financially successful people.

Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy by Stephen G. Diorio, McGraw Hill, 320 Pages, $29. 95 Hardcover, November 2001, ISBN 0071376496 Beyond e is written for you sales and marketing folks looking for new ways to use technology to grow your business.

The Startup Garden: How Growing a Business Grows You by Tom Ehrenfeld, McGraw Hill Publishers, 220 Pages, $18. 95 Paperback, November 2001, ISBN 0071368248 I must start this off with the disclaimer that I havent made a habit of reading Entrepreneurial/Small Business books for JCS reviews because I assumed that most of youmy customerswerent really interested in small business books. In my desire to know my clients better, I have been connecting with some of you, and found out that inclusion of this type of book would really be appreciated.

Hoovers Vision: Original Thinking for Business Success By Gary Hoover, Texere Pub. 270 Pages, $26. 95 Hardcover, October 2001, ISBN 1587990598 When I inaugurated Jack Covert Selects, I wanted to be the filter you could trust to separate the wheat from the chaff in the business book world.

Winning in FastTime: Harness the Competitive Advantage of Prometheus in Business and Life by John A. Warden III & Leland A. Russell, Venturist Publishing, 220 Pages, $24.

The Contrarians Guide to Leadership: by Steven B. Sample; Jossey-Bass; 192 pages; $24. 00 Hardcover; October 15, 2001; 0787955876 When I picked up this book, I thought, Hmm.

The Most Effective Organization in the U. S. : Leadership Secrets of the Salvation Army by Robert A.

Red Zone Management: Changing the Rules for Pivotal Times by Dutch Holland, Dearborn Trade Publishing, 240 Pages, $25. 00 Hardcover, October 2001, ISBN 0793142466 Weve all heard sports analogies used (and overused) in a business context. The balls in your court; three strikes and youre out; batting a thousand, even Punt!

Good to Great: Why Some Companies Make the LeapAnd Others Dont by Jim Collins, HarperBusiness, 400 Pages, $30. 00 Hardcover, October 2001, ISBN 0066620996 Seven years ago, Jerry Porras and Jim Collins published the bestselling classic, Built to Last, which demolished a couple of deeply entrenched myths like this one: great companies start with a great product and/or a great leader. After completing that book, Jim Collins was nagged by the lingering question that he had been pondering since before Built to Last: are there any mediocre companies that became great?

The Agenda: What Every Business Must Do to Dominate the Decade by Michael Hammer, Crown Business, 250 Pages, $27. 50 Hardcover, October 2001, ISBN 0609609661 Michael Hammers biggest book, written alongside Jim Champy, was called Reengineering the Corporation, one of the best-selling business books of the 90s. Hammer has written other books since, but this one, The Agenda, is by far the best thing he has done in 10 years.

Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America by David Kiley, John Wiley and Sons, 280 Pages, $27. 95 Hardcover, November 2001, ISBN 0471403938 Before discussing this book, I must make a confession. In fact, I need to make two confessions.