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Big Ideas & New Perspectives


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The New Rules of Marketing & P.R. - Book Review

By 800-CEO-READ, published August 6, 2009, at 2:42 PM in Staff Picks

I found this review on www. blogcritics. org - it seems like a very intriguing read.

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Bob's Slice of The 100 Best

By 800-CEO-READ, published July 23, 2009, at 5:11 PM in News & Opinion

Bob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive. His other books include: Purple Cow - blog post / book link Six Thinking Hats - blog post / book link Leading Change - blog post / book link Why We Buy - blog post (with additional here , here, and here) / book link Little Red Book of Selling - blog post / book link He ends his last post by saying: That's my quick look at "The 100 Best Business Books of All Time.

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SalesHQ Recommends Their Twenty Favorites

By 800-CEO-READ, published July 22, 2009, at 2:23 PM in News & Opinion

SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns. Little Red Book of Selling by Jeffrey Gitomer [1] The Game by Neil Strauss Presentation Zen by Garr Reynolds The Complete Idiot’s Guide to Cold Calling by Keith Rosen Sales 2.

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The Heart of Marketing: Book Review

By 800-CEO-READ, published July 1, 2009, at 3:46 PM in Staff Picks

I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. .

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Titles Now in Spanish!

By 800-CEO-READ, published February 18, 2009, at 3:24 PM in News & Opinion

Here are some new titles that are currently from Urano and Roca publishers. If you don't speak/read Spanish, then perhaps you know someone that does. I've linked to the English versions where applicable - check them out as well!

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The Rainmaker's Credo from How to Become a Rainmaker

By 800-CEO-READ, published January 8, 2009, at 2:05 PM in Jack Covert Selects

In July of 2000, I wrote my first Jack Covert Selects on the book How to Become a Rainmaker. This is a book that has stayed with me over the years and is included in The 100 Best Business Books of All Time. In the book Jeffrey Fox lists the Rainmaker's Credo.

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New Version of Gitomer's Sales Bible

By Jack, published May 6, 2008, at 3:22 PM in News & Opinion

When the Sales Bible first came out from William Morrow in the 1994, it got a slow start. I was selling it with some success in the bookstore and Jeffrey Gitomer called to see what I was doing. I told him it was nothing in particular, just that I had found it very helpful and was suggesting it to many of our customers.

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Negotiation Thread at Signal vs Noise

By 800-CEO-READ, published February 28, 2008, at 7:33 PM in News & Opinion

There is a great thread at Signal vs Noise where they are asking readers for good negotiating stories. The books mentioned thus far include: You Can Negotiate Anything by Herb Cohen NO: The Only Negotiating Strategy You Need for Work and Home by Jim Camp Humanitarian Negotiation: A handbook for securing access, assistance and protection for Civilians in Armed Conflcts by The Centre for Humanitarian Dialogue (free download) Jack Nicholson's famous negotiation in Five Easy Pieces is also mentioned.

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New Excerpt up - from The Sales Manager's Success Manual

By 800-CEO-READ, published December 11, 2007, at 7:04 PM in Staff Picks

There's a new chapter up on the Excerpts blog--Chapter 19 of The Sales Manager's Success Manual by Wayne M. Thomas (AMACOM). This book covers fundamental sales management topics including compensation, forecasting, and motivation, along with more advanced topics such as dealing with internal politics, understanding generational issues, managing up, and developing intuition.

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The "Dominant Selling Idea" - Why Johnny Can't Brand

By 800-CEO-READ, published July 9, 2007, at 1:00 PM in Staff Picks

Last Friday we put a new excerpt up on the Excerpts Blog: the introduction to Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea. You can read the entire introduction over there, but I wanted to share another interesting section I found while paging through the book: The Five Rules of One 1. The "One Item of 'Carry-On-'" Rule When seeking to differentiate your brand, no matter how much information you offer, when you've finished pitching: People only remember one thing.

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What Podcasts People Are Listening To

By 800-CEO-READ, published May 8, 2007, at 1:58 PM in News & Opinion

Here is a little peak into what people are listening to on our Podcasts blog. This is a ranked list for the first four months of 2007.

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Today's Vocabulary Quiz

By 800-CEO-READ, published January 17, 2007, at 3:00 PM in News & Opinion

I am sure you already received your November/December issue of Selling Power. Seth is on the cover (ten times). We tend to talk about Seth alot and thought we should take a moment to get the new folks caught up.