Big Ideas & New Perspectives


Hereeee's Johnny...

By 800-CEO-READ, published September 28, 2006, at 3:37 PM in News & Opinion

Thank you for having me as a guest blogger at 800CEOREAD. I am honored to be able to share some of my thoughts with your readers. My new book Why Johnny Cant Sell is filled with plenty of terrific insights into sales, sales process and sales tools, all wrapped around a wonderful story about Johnny and his many challenges as a salesman and sales manager.


More Info on Little Black Book

By 800-CEO-READ, published August 22, 2006, at 4:03 PM in News & Opinion

I sent a note to Ray Bard at Bard Press asking him for some more info on Little Black Book of Connections. I think this description helps: People in all kinds of jobs, in big and small companies career builders, sales people, and aspiring executives will love this edgy, practical, and fun book In the spirit, style, and format of the bestselling Little Red Book of Selling, the countrys #1 sales trainer, Jeffrey Gitomer, offers a fresh take on networking and connecting your way to success. The Little Black Book of Connections is based on the power of give value first.


New Gitomer - The Little Black Book of Connections

By 800-CEO-READ, published August 18, 2006, at 8:38 PM in News & Opinion

Jeffrey Gitomer has released his newest book The Little Black Book of Connections. It made the WSJ bestseller list today at #15. As I was looking around for information about the book online, I found things to be pretty sparse.


Posts from Around the Blogosphere

By 800-CEO-READ, published July 19, 2006, at 8:09 PM in News & Opinion

Only Once endorses Gitomer's Little Red Books. Slacker Manager reviews Pat Lencioni's Five Dysfunctions of a Team. Dan Pink gives everyone some summer reading (post from 7/04/06).


Fiction and Facts about Killer Instinct

By 800-CEO-READ, published May 12, 2006, at 5:33 PM in News & Opinion

Mixing business and fiction invariably involves a trade-off. Most fables by business authors make up in insights what they lack in literary style. And most works of popular fiction sacrifice business verisimilitude for the sake of art.


Quote of the Day: Sales

By 800-CEO-READ, published March 22, 2006, at 8:32 PM in News & Opinion

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.


How should sales and marketing work together?

By 800-CEO-READ, published March 3, 2006, at 3:28 PM in News & Opinion

Last week Jill Konrath (author of Selling to Big Companies) did a teleseminar on the lessons from her book. She covers how sales people should get a foothold into big companies. Plus, how marketing can work to provide the necessary tools for salespeople.


Two Free Seminars

By 800-CEO-READ, published February 17, 2006, at 4:11 PM in News & Opinion

Just wanted to point you toward two free seminars that are coming up. The first is will Jill Konrath, author of Selling to Big Companies. Jack reviewed the book in last month.


Next Sales Training, Use Green Eggs and Ham

By 800-CEO-READ, published January 16, 2006, at 3:19 PM in News & Opinion

In the weekend edition of the Wall Street Journal, editor Tunku Varadarajan called Green Eggs and Ham "indisputably the finest American children's book". He says what makes it so special is how is seems to capture the American Way. The second way to interpret the book is as a celebration, albeit a mischievous one, of two particularly American traits: salesmanship and openmindedness.


Blogging on Business Books

By 800-CEO-READ, published January 11, 2006, at 3:24 PM in News & Opinion

There has been a lot of talk on the business book scene that I thought I should direct you to. Robert Scoble thinks most business books suck. Obviously, I am a little partial to the subject, but I think walking into a bookstore and deciding what you are going to read based on what is on the shelves is a bit like walking into a grocery store and deciding what to eat based on what is on their shelves.


Great Sales Advice or Sales #2a--What to say when are sitting across from the decision maker

By Jack, published December 14, 2005, at 6:00 PM in Jack Covert Selects

In a new Kaplan title called Selling to Big Companies comes advice for when you are talking with decision makers. Mistakes You Dont Want to Make Dont waste their time Dont try to be their friend Dont expect them to tell you about their business Dont give them a product dump Dont use any self-serving verbiage Dont expect them to intuit the value of your offering I just finished the book and wrote a Jack Covert Selects review. I loved the book.


Selling #2 - How To Sell To An Idiot

By 800-CEO-READ, published December 13, 2005, at 6:01 PM in News & Opinion

I know I originally said I would have all of these sales books reviewed in a week. I am changing my thinking to reviewing one sales book every week. Last week was Selling Is Dead by Marc Miller.