August 15, 2002,
Jack Covert Selects
The Customer Comes Second: Put your People First and Watch em Kick Butt by Hal Rosenbluth and Diane McFerrin Peters; HarperBusiness; 304 pages; $26. 95; Hardcover; August 2002; ISBN 0060526564
Confession is good for the soul, so here I will admit to you that I am easily bought. Now, I dont mean this in the Soprano sense of the word, instead, see this example: About six years ago, a publisher flew me to Philadelphia to meet Hal Rosenbluth, the owner of the third largest travel management company in the world, Rosenbluth International, and the author of a strong-selling book from the early 90s called, The Customer Comes Second.