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Management & Workplace Culture


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Jack Covert Selects - Unleashing the Ideavirus

By Dylan Schleicher, published December 10, 2000, at 7:12 PM in Jack Covert Selects

Unleashing the Ideavirus by Seth Godin, Do You Zoom, Inc. , 190 Pages, $40. 00 Hardcover, September 2000, ISBN 0970309902 In the world of contemporary marketing, a couple of new names stand out - besides the classics like David Aaker, Philip Kotler.

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Jack Covert Selects - It Takes a Prophet to Make a Profit

By Dylan Schleicher, published December 5, 2000, at 6:55 PM in Jack Covert Selects

It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American Business by C. Britt Beemer and Robert L. Shook, Simon and Schuster, 280 Pages, $26.

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Jack Covert Selects - Executive Instinct

By Dylan Schleicher, published December 3, 2000, at 6:48 PM in Jack Covert Selects

Executive Instinct: Managing the Human Animal in the Information Age by Nigel Nicholson, Crown Business, 280 pages, $25. 00 Hardcover, November 2000, ISBN 0812931971 When I started Jack Covert Selects I promised myself that I would only write and talk about books I liked and got excited about. Well, once again I have broken a promise I made to myself.

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Jack Covert Selects - It's Not the BIG that Eat the SMALL

By Dylan Schleicher, published December 2, 2000, at 7:02 PM in Jack Covert Selects

It's Not the BIG that Eat the SMALLit's the FAST that Eat the SLOW; How to use speed as a competitive tool in business by Jason Jennings & Laurence Houghton, HarperBusiness, 280 Pages, $26. 00 Hardcover, December 2000, ISBN 0066620538 When my kids were little, one of their favorite expressions was "No Duh, Dad! " Well, that's the way I felt about this book when I first glanced at the title.

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Jack Covert Selects - e-Service

By Dylan Schleicher, published December 1, 2000, at 6:42 PM in Jack Covert Selects

e-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away by Ron Zemke and Tom Connellan, AMACOM Books, 320 Pages, $25. 00 Hardcover, October 2000, ISBN 0814406068 "e" anything is obviously the latest trend in business books. As in all trends there are leaders and there are followers.

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Jack Covert Selects - The Eng@ged Customer

By Dylan Schleicher, published November 4, 2000, at 6:30 PM in Jack Covert Selects

The Eng@ged Customer: The New Rules of Internet Direct Marketing by Hans Peter Brondmo, HarperBusiness, 240 Pages, $26. 00 Hardcover, October 2000, ISBN 0066620783 A fun factiod: the average email user receives 54 to 93 emails a week. Just looking at my personal experience, I am sure that number is rapidly growing.

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Jack Covert Selects - The Anatomy of Buzz

By Dylan Schleicher, published November 4, 2000, at 6:22 PM in Jack Covert Selects

The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen, Doubleday Currency Publishers, 270 Pages, $24. 95 Hardcover, October 2000, ISBN 0385496672 One of this year's continuously bestselling books is The Tipping Point, which stemmed from a New Yorker article focusing on how trends reach a point and "tip", subsequently becoming phenomena. Word-of-month is an essential aspect of trend growth, and is the central concept behind The Anatomy of Buzz.

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Jack Covert Selects - Surfing at the Edge of Chaos

By Dylan Schleicher, published November 3, 2000, at 6:12 PM in Jack Covert Selects

Surfing at the Edge of Chaos: The Laws of Nature and the New Laws of Business by Richard T. Pascale, Mark Millemann, Linda Gioja, Crown Business, 290 Pages, $26. 95 Hardcover, October 2000, ISBN 0812933168 When I was in NYC last spring and talked with John Mahaney, the Crown Business editor, he was excited about two of the new fall books: Surfing at the Edge of Chaos by Pascale, and The Anatomy of Buzz by Rosen.

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Jack Covert Selects - Pioneering Organizations

By Dylan Schleicher, published November 2, 2000, at 6:07 PM in Jack Covert Selects

Pioneering Organizations: The Convergence of Individualism, Teamwork and Leadership by Larry N. Davis, Executive Excellence Publishing, 260 Pages, $22. 95 Hardcover, October 2000, ISBN 1890009849 During my tenure as a business book dude, one of the things that I have found hard to understand was how teamwork can enable a person to remain an individual.

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Jack Covert Selects - Building Bandwidth

By Dylan Schleicher, published November 1, 2000, at 6:01 PM in Jack Covert Selects

Building Brandwidth: Closing the Sale Online by Sergio Zyman and Scott Miller, HarperBusiness, 210 pages, $27. 00 Hardcover, October 2000, ISBN 0066620600 Sergio Zyman, formerly the chief marketing officer of The Coca-Cola Company, has written a sequel to one of our bestsellers from last year, The End of Marketing as We Know it. He starts the book by stating the obvious: marketing has to worksell productto be successful.

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Jack Covert Selects - Bringing Your Soul to Work

By Dylan Schleicher, published September 7, 2000, at 3:20 PM in Jack Covert Selects

Bringing Your Soul to Work: An Everyday Practice by Cheryl L. Peppers & Alan Briskin, Berrett Koehler Publishers, 200 Pages, $16. 95 Paperback, September 2000, ISBN 1576751112 In the past, I have talked about how I choose the books for Jack Covert Selects, noting such key things as the pedigree of the author, the track record of the publisher, etc.

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Jack Covert Selects - The 10-Second Internet Manager

By Dylan Schleicher, published September 6, 2000, at 6:36 PM in Jack Covert Selects

The 10-Second Internet Manager: Survive, Thrive and Drive Your Company in the Information Age by Mark Breirer with Armin A. Brott, Crown Business, 155 Pages, $18. 95 Hardcover, September 2000, ISBN 0609607324 The author, Mark Breier has very impressive credentials.