October 22, 2001,
Jack Covert Selects
Good to Great: Why Some Companies Make the LeapAnd Others Dont by Jim Collins, HarperBusiness, 400 Pages, $30. 00 Hardcover, October 2001, ISBN 0066620996
Seven years ago, Jerry Porras and Jim Collins published the bestselling classic, Built to Last, which demolished a couple of deeply entrenched myths like this one: great companies start with a great product and/or a great leader. After completing that book, Jim Collins was nagged by the lingering question that he had been pondering since before Built to Last: are there any mediocre companies that became great?