September 5, 2000,
Jack Covert Selects
Simplicity Marketing: End Brand Complexity, Clutter and Confusion by Steven Cristol and Peter Sealey, The Free Press, 250 Pages, $26. 00 Hardcover, October 2000, ISBN 0684859181
About four months ago, as I was opening my third package of business books for publishers that day, I realized that if I was having problems keeping information about new business books straight, you guys had to just about given up trying to figure out what was new and important. What you are reading now is what came out of that insight.