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Marketing & Sales


Awards2017 newsheader

Inside the Longlist: The Best Marketing & Sales Books of 2017

By Dylan Schleicher, published November 22, 2017, at 11:15 AM in News & Opinion

Taking a look inside the best sales and marketing books published in 2017, and at the lessons they have to offer.

Awards2017 newsheader

The 2017 800-CEO-READ Business Book Awards Longlist

By 800-CEO-READ, published November 7, 2017, at 8:40 AM in News & Opinion

Our 2017 business book awards longlist rewards 40 books with a focus on individual and organizational improvement.

Unbranding

Unbranding: 100 Branding Lessons for the Age of Disruption

By Dylan Schleicher, published October 17, 2017, at 2:00 PM in Excerpts

Scott and Alison Stratten keep us focused on the human fundamentals of business, on what really matters, even if how we communicate them may change in the digital era.

Kinfolkentrepreneur

Business Books to Watch in October

By 800-CEO-READ, published October 2, 2017, at 9:00 AM in New Releases

These are 20 books that we'll have 800-CEO-READ's collective eyes on in the month of October.

Memo

Business Books to Watch in September

By 800-CEO-READ, published September 1, 2017, at 10:45 AM in New Releases

These are just 20 of the many promising books being released in September that we'll be taking a closer look at.

Strategicstoryteller

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

By 800-CEO-READ, published August 28, 2017, at 10:30 AM in Excerpts

Alexander Jutkowtiz explains what a French diplomat, Japanese corporations, and Orson Welles can teach us about content marketing and culture change.

Lostartclosing

The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

By Dylan Schleicher, published August 17, 2017, at 8:44 AM in Editor's Choice

Really good, humane and effective sales books don’t come around too often, so when they do you should snatch them up. Anthony Iannarino's new book is one of them.

Fiftyinventions

Business Books to Watch in August

By 800-CEO-READ, published August 3, 2017, at 2:12 PM in New Releases

These are the books we'll have our eyes on in August.

Perennialseller

Perennial Seller: The Art of Making and Marketing Work that Lasts

By Dylan Schleicher, published July 21, 2017, at 9:48 AM in Editor's Choice

Ryan Holiday has given us a guide to making creative work that lasts—beginning with the creative process itself, through the positioning and marketing of it, to building a platform upon it.

Onedevice

The One Device: The Secret History of the iPhone

By Dylan Schleicher, published June 23, 2017, at 2:07 PM in Editor's Choice

Brian Merchant provides a full history—human, cultural, and technological—of the device that has changed the world.

Nobsguide

No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

By 800-CEO-READ, published June 13, 2017, at 9:31 AM in Excerpts

Dan Kennedy and Dustin Mathews tell us why knowledge of your audience is the first step in creating an effective, powerful presentation.

Mathematicalcorporation

Business Books to Watch in June

By 800-CEO-READ, published May 31, 2017, at 11:16 AM in New Releases

These are the books we have our eyes on in the month of June.