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Marketing & Sales


Thismarketing

This Is Marketing: You Can't Be Seen Until You Learn to See

By Dylan Schleicher, published November 9, 2018, at 2:30 PM in Editor's Choice

The best business books humanize business rather than commodify humanity. Seth Godin’s books have always attempted to do that, and his latest does a great job of it.

Awards2018 newsheader

The 2018 800-CEO-READ Business Book Awards Longlist

By 800-CEO-READ, published November 8, 2018, at 9:15 AM in News & Opinion

Our 2018 business book awards longlist rewards 40 books from diverse authors and publishers highlighting the humanity in the genre.

Makesomenoise

Make Some Noise: The Unconventional Road to Dominance

By 800-CEO-READ, published November 6, 2018, at 12:00 PM in Excerpts

In this excerpt, Ken Schmidt explains how "misinformation creates all sorts of obvious problems and that it’s just plain wrong to stereotype and judge people by their appearance," and how he overcame the outlaw biker stereotype that plagued Harley-Davidson and changed their reputation.

Cursebigness

Business Books to Watch in November 2018

By 800-CEO-READ, published November 5, 2018, at 12:00 PM in New Releases

20 books taking on business from many different perspectives that we'll be slowing down to consider in November.

Itdoesnthavetobe

It Doesn't Have to Be Crazy at Work

By Dylan Schleicher, published October 5, 2018, at 2:04 PM in Editor's Choice

Jason Fried and David Heinemeier Hansson know that it doesn't have to be crazy at work, because they've created a company of calm in the midst of the industry that brought the culture of crazy upon us all.

Capitalismamerica

Business Books to Watch in October

By 800-CEO-READ, published October 3, 2018, at 10:00 AM in New Releases

These are 25 of the best books in a flood of great books being released in October.

Maketime

Business Books to Watch in September

By 800-CEO-READ, published September 5, 2018, at 10:00 AM in New Releases

These are just some of the books we'll be getting between the covers of in September.

Canyoulearnlucky

Business Books to Watch in August

By 800-CEO-READ, published August 6, 2018, at 1:58 PM in New Releases

Twenty books being published in August that we're hoping to spend more time with before summer's end.

Influencer

Business Books to Watch in July

By 800-CEO-READ, published July 9, 2018, at 1:30 PM in New Releases

12 books being published in July (with one gem we missed pulled in from late June) that we'll be focusing our attention on over the course of the month. 

Reinforcements

Reinforcements: How to Get People to Help You

By Dylan Schleicher, published June 29, 2018, at 3:30 PM in Editor's Choice

Heidi Grant's new book will show you how to be better able to ask for the help you need, and improve the lives of others—perhaps the world—in the process.

Creativecurve

Business Books to Watch in June

By 800-CEO-READ, published June 5, 2018, at 1:53 PM in New Releases

Twenty books we'll be looking at more closely in the month of June. 

Wouldyoudothat

Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers

By Dylan Schleicher, published May 11, 2018, at 1:17 PM in Editor's Choice

Jeanne Bliss provides a single question that will make our businesses better, in every sense of the word "better."