Advertisement

Marketing & Sales


Perennialseller

Perennial Seller: The Art of Making and Marketing Work that Lasts

By Dylan Schleicher, published July 21, 2017, at 9:48 AM in Editor's Choice

Ryan Holiday has given us a guide to making creative work that lasts—beginning with the creative process itself, through the positioning and marketing of it, to building a platform upon it.

Onedevice

The One Device: The Secret History of the iPhone

By Dylan Schleicher, published June 23, 2017, at 2:07 PM in Editor's Choice

Brian Merchant provides a full history—human, cultural, and technological—of the device that has changed the world.

Nobsguide

No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

By 800-CEO-READ, published June 13, 2017, at 9:31 AM in Excerpts

Dan Kennedy and Dustin Mathews tell us why knowledge of your audience is the first step in creating an effective, powerful presentation.

Mathematicalcorporation

Business Books to Watch in June

By 800-CEO-READ, published May 31, 2017, at 11:16 AM in New Releases

These are the books we have our eyes on in the month of June.

Wildride

Wild Ride: Inside Uber's Quest for World Domination

By Dylan Schleicher, published May 26, 2017, at 2:56 PM in Editor's Choice

Uber's story is one worth telling and listening to, and we’re fortunate Adam Lashinsky took on the formidable task.

Masterscraft

Business Books to Watch in May

By 800-CEO-READ, published May 1, 2017, at 11:00 AM in New Releases

These are the books we'll have our eyes on in May.

Janesville

Business Books to Watch in April

By 800-CEO-READ, published April 3, 2017, at 9:59 AM in New Releases

These are the books we'll be digging deeper into in April.

Irresistible

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

By Blyth Meier, published March 8, 2017, at 11:05 AM in Staff Picks

Adam Alter shines a light on behavioral addiction, and re-orients our relationship with the technologies we live with every day.

Transformationalconsumer

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

By Dylan Schleicher, published March 2, 2017, at 3:00 PM in Editor's Choice

Tara-Nicholle Nelson helps us create life-long relationships with our customers by servicing their aspirations rather than feeding their addictions.

Sensemaking

Business Books to Watch in March

By 800-CEO-READ, published March 1, 2017, at 10:00 AM in New Releases

There is an abundance of great books hitting in March. These are just some of those we'll be cracking the spine on for a closer look.

Hitmakers

Hit Makers: The Science of Popularity in an Age of Distraction

By Dylan Schleicher, published February 24, 2017, at 9:00 AM in Editor's Choice

Derek Thompson’s new book is about many things, including the mysteries of beauty and goose bumps, but it is, at its core, about the commerce of culture and the how technology has altered the path to popularity over time.

Ownit

Business Books to Watch in January

By 800-CEO-READ, published January 6, 2017, at 11:15 AM in New Releases

These are just some of the books we have our eyes on in January.