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Marketing & Sales


Wildride

Wild Ride: Inside Uber's Quest for World Domination

By Dylan Schleicher, published May 26, 2017, at 2:56 PM in Editor's Choice

Uber's story is one worth telling and listening to, and we’re fortunate Adam Lashinsky took on the formidable task.

Masterscraft

Business Books to Watch in May

By 800-CEO-READ, published May 1, 2017, at 11:00 AM in New Releases

These are the books we'll have our eyes on in May.

Janesville

Business Books to Watch in April

By 800-CEO-READ, published April 3, 2017, at 9:59 AM in New Releases

These are the books we'll be digging deeper into in April.

Irresistible

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

By Blyth Meier, published March 8, 2017, at 11:05 AM in Staff Picks

Adam Alter shines a light on behavioral addiction, and re-orients our relationship with the technologies we live with every day.

Transformationalconsumer

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

By Dylan Schleicher, published March 2, 2017, at 3:00 PM in Editor's Choice

Tara-Nicholle Nelson helps us create life-long relationships with our customers by servicing their aspirations rather than feeding their addictions.

Sensemaking

Business Books to Watch in March

By 800-CEO-READ, published March 1, 2017, at 10:00 AM in New Releases

There is an abundance of great books hitting in March. These are just some of those we'll be cracking the spine on for a closer look.

Hitmakers

Hit Makers: The Science of Popularity in an Age of Distraction

By Dylan Schleicher, published February 24, 2017, at 9:00 AM in Editor's Choice

Derek Thompson’s new book is about many things, including the mysteries of beauty and goose bumps, but it is, at its core, about the commerce of culture and the how technology has altered the path to popularity over time.

Ownit

Business Books to Watch in January

By 800-CEO-READ, published January 6, 2017, at 11:15 AM in New Releases

These are just some of the books we have our eyes on in January.

Sustainabilityedge

The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

By 800-CEO-READ, published December 30, 2016, at 10:30 AM in New Releases

Suhas Apte and Jagdish N. Sheth explain why pursuing sustainability is the most effective way to gain a sustainable and consistent competitive advantage in business.

Superconsumers

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

By 800-CEO-READ, published December 13, 2016, at 12:00 PM in New Releases

Eddie Yoon talks about the superconsumer phenomenon and tells us how to go about "Making Your Best Customers Better."

8crawards facebookphoto

The 2016 800-CEO-READ Business Book Awards Shortlist

By Dylan Schleicher, published December 6, 2016, at 9:15 AM in News & Opinion

These eight books, the top in their category, make up the shortlist for the 2016 800-CEO-READ Business Book Award.

8crawards facebookphoto

Inside the Longlist: Marketing & Sales

By Blyth Meier, published November 16, 2016, at 2:15 PM in News & Opinion

The five finalists in the Marketing & Sales category highlight a clear trend emphasizing the role of emotion in the decision-making process.