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Marketing & Sales


Sustainabilityedge

The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

By 800-CEO-READ, published December 30, 2016, at 10:30 AM in New Releases

Suhas Apte and Jagdish N. Sheth explain why pursuing sustainability is the most effective way to gain a sustainable and consistent competitive advantage in business.

Superconsumers

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

By 800-CEO-READ, published December 13, 2016, at 12:00 PM in New Releases

Eddie Yoon talks about the superconsumer phenomenon and tells us how to go about "Making Your Best Customers Better."

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The 2016 800-CEO-READ Business Book Awards Shortlist

By Dylan Schleicher, published December 6, 2016, at 9:15 AM in News & Opinion

These eight books, the top in their category, make up the shortlist for the 2016 800-CEO-READ Business Book Award.

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Inside the Longlist: Marketing & Sales

By Blyth Meier, published November 16, 2016, at 2:15 PM in News & Opinion

The five finalists in the Marketing & Sales category highlight a clear trend emphasizing the role of emotion in the decision-making process.

Mosaicprinciple

Business Books to Watch in November

By 800-CEO-READ, published November 2, 2016, at 9:00 AM in New Releases

These are some of the titles we'll have our eyes on in November.

Onlysalesguide

The Only Sales Guide You'll Ever Need

By 800-CEO-READ, published October 13, 2016, at 9:30 AM in New Releases

Anthony Iannarino, the man behind the wildly popular Sales Blog, has now written "The Only Sales Guide You'll Ever Need."

Managinggray

Business Books to Watch in September

By 800-CEO-READ, published September 2, 2016, at 10:30 AM in New Releases

These are just some of the great business books being released in September.

Pre suasion

Pre-Suasion: A Revolutionary Way to Influence and Persuade

By Dylan Schleicher, published September 1, 2016, at 2:15 PM in Editor's Choice

Robert Cialdini is back more than thirty years after his classic, Influence, with a new book on the topic from another

Scrappy

Scrappy: A Little Book about Choosing to Play Big

By 800-CEO-READ, published August 24, 2016, at 10:00 AM in New Releases

Terri Sjodin tells the stories of extraordinary-ordinary people who got scrappy to reach seemingly elusive goals while saving time, money, and sanity in the process.

100best

A Monstrous (and Most Welcome) Regiment of Women: Changing the Conversation

By Sally Haldorson, published August 2, 2016, at 11:00 AM in The 100 Best Business Books of All Time

Our General Manager Sally Haldorson's name has been added to the cover of the third edition of The 100 Best Business Books of All Time, and she has pulled more women into the conversation along with her.

Onlinemarketingbusyauthors

Online Marketing for Busy Authors: A Step-By-Step Guide

By 800-CEO-READ, published April 25, 2016, at 9:30 AM in New Releases

Fauzia Burke takes authors step-by-step through the process of creating an online marketing presence and brand.

100bestbusinessbooks jkf

SALES AND MARKETING

By 800-CEO-READ, published April 1, 2016, at 3:37 PM in The 100 Best Business Books of All Time

Approaches and pitfalls in the ongoing process of creating customers.