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Marketing & Sales


Pre suasion

Pre-Suasion: A Revolutionary Way to Influence and Persuade

By Dylan Schleicher, published September 1, 2016, at 2:15 PM in Editor's Choice

Robert Cialdini is back more than thirty years after his classic, Influence, with a new book on the topic from another

Scrappy

Scrappy: A Little Book about Choosing to Play Big

By 800-CEO-READ, published August 24, 2016, at 10:00 AM in New Releases

Terri Sjodin tells the stories of extraordinary-ordinary people who got scrappy to reach seemingly elusive goals while saving time, money, and sanity in the process.

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A Monstrous (and Most Welcome) Regiment of Women: Changing the Conversation

By Sally Haldorson, published August 2, 2016, at 11:00 AM in The 100 Best Business Books of All Time

Our General Manager Sally Haldorson's name has been added to the cover of the third edition of The 100 Best Business Books of All Time, and she has pulled more women into the conversation along with her.

Onlinemarketingbusyauthors

Online Marketing for Busy Authors: A Step-By-Step Guide

By 800-CEO-READ, published April 25, 2016, at 9:30 AM in New Releases

Fauzia Burke takes authors step-by-step through the process of creating an online marketing presence and brand.

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SALES AND MARKETING

By 800-CEO-READ, published April 1, 2016, at 3:37 PM in The 100 Best Business Books of All Time

Approaches and pitfalls in the ongoing process of creating customers.

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TAKEAWAYS

By 800-CEO-READ, published April 1, 2016, at 1:40 PM in The 100 Best Business Books of All Time

What everyone is looking for.

Masteringnewmedia

Mastering the New Media Landscape

By Dylan Schleicher, published March 30, 2016, at 12:00 PM in Excerpts

Barbara Cave Henricks and Rusty Shelton teach us some ways to futureproof our media presence.

Masteringnewmedia

Mastering the New Media Landscape: Embrace the Micromedia Mindset

By Dylan Schleicher, published March 22, 2016, at 10:00 AM in New Releases

Veteran public relations and marketing professionals Barbara Cave Henricks and Rusty Shelton provide the roadmap to getting attention in this evolved media landscape.

Undernewmanagement

Under New Management: How Leading Organizations Are Upending Business as Usual

By Dylan Schleicher, published March 17, 2016, at 2:00 PM in Editor's Choice

David Burkus provides us with a great list of seemingly heretical ideas to make out businesses more efficient.

Throwingrocks

Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity

By Dylan Schleicher, published March 3, 2016, at 2:00 PM in Editor's Choice

Douglas Rushkoff, in his usual expansive and incredibly erudite manner, dissects the digital economy and points a more considered way forward.

Itsnotwhatyousay

It’s Not What You Say: How You Sell Your Message When It Matters Most

By Dylan Schleicher, published December 23, 2015, at 12:00 PM in Jack Covert Selects

Pitch coach Michael Parker teaches how to sell our message, and ourselves, most effectively.

Drivendelight

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

By Dylan Schleicher, published December 10, 2015, at 12:30 PM in Jack Covert Selects

Joseph Michelli explores how Mercedes-Benz went from being a company that delivered great cars to people to one that delivers great customer experiences, as well.