Marketing & Sales


You heard it here first!

By 800-CEO-READ, published November 23, 2004, at 8:30 PM in News & Opinion

Seth Godin is coming out with a new book in May called "All Marketers Are Liars: But Great Marketers Tell Stories We Want to Believe". This from the Portfolio summer catalog: Every marketer tells a story. And, if they do it right, we believe them.


New podcast by Seth Godin

By 800-CEO-READ, published November 22, 2004, at 9:58 PM in News & Opinion

This week, we are featuring Seth Godin on the 800-CEO-READ podcast. Last year, he released an audio version of both Purple Cow and Free Prize Inside. The podcast is a clip from there.


It only gets better.

By 800-CEO-READ, published November 20, 2004, at 11:09 AM in News & Opinion

Johnnie Moore has had alot to say about Kevin Roberts' Lovemarks. This tops it all. Johnnie is having a beer with the Lovemarks production team.


Be Human

By 800-CEO-READ, published November 19, 2004, at 12:14 AM in News & Opinion

I was taking a 6:00 AM flight back to Denver yesterday morning from New York on United. If youve been traveling Im sure youve noticed the tension in the air when talking to anyone from United with the uncertainty surrounding the future of the company. Hence, I was wonderfully surprised this morning when I approached the ticket counter in a sleepy stupor to try to get on the flight on a standby basis.


Starbucks Environmental or Self-Serving?

By 800-CEO-READ, published November 18, 2004, at 9:17 PM in News & Opinion

Yesterdays NY Times reported: Hoping to win over customers who care about the environment, Starbucks, the Seattle coffee company, plans to announce today that it will start stocking its stores with cups made with 10 percent recycled material. Is this creating from the bottom up? Is Starbucks genuinely concerned about the environment?


The Decline of Brands

By 800-CEO-READ, published November 18, 2004, at 9:04 PM in News & Opinion

Check out James Surowieckis article in the November issue of Wired called, The Decline of Brands. Since 1991, the number of brands on US grocery store shelves has tripled. Last year the US Patent and Trademark Office issued an incredible 140,000 trademarks 100,000 more than in 1983.



By 800-CEO-READ, published November 18, 2004, at 8:38 PM in News & Opinion

Check out the article about Moby and his tea company, Teany, in Decembers Inc. I love the way that Moby and his partner, Kelly Tisdale, have inadvertently set up a test lab at their retail location in Lower Manhattan to interact with customers, allowing them the ability to help Moby and his team co-create new infused teas. The restaurant exists as a restaurant but also as a brand-development laboratory.


Time to Revitalize!

By 800-CEO-READ, published November 18, 2004, at 4:59 PM in News & Opinion

Stuart Elliot wrote a great article about the need to revitalize brands. Seth Godin got it right when he says The way to grow is not to spend more money on advertising, but by inventing things that are remarkable enough to meet unmet consumer desires that people buy because they want to, not because they're being sold to. " Godin uses Whole Foods as an example of doing something remarkable.


Endorsed by the Brotherhood of Black Bears!

By 800-CEO-READ, published November 18, 2004, at 4:44 PM in News & Opinion

I was doing some research on Rainier Beer and saw an article in the Seattle Post about a black bear who broke into a cooler but was very picky about the beer he would drink. "He didn't like that (Busch) and consumed, as near as we can tell, about 36 cans of Rainier. " What an endorsement!


Buddy's Back!

By 800-CEO-READ, published November 18, 2004, at 3:30 PM in News & Opinion

But is Buddy free? MTV2s new show Control Freak calls itself commercial free yet Lee Jeans is paying to place its character Buddy Lee in the show as a guidance counselor. If a show takes money from an advertiser can it call itself commercial free?


I'm Sick.

By 800-CEO-READ, published November 18, 2004, at 2:50 PM in News & Opinion

t always seems that this time of year I start to get sick. Sure I get the seasonal cold that goes around but the sickness Im talking about is Affluenza. You know, that feeling that you have the burning desire to purchase a new car, couch or flat-screen TV.


Thanks to Jack and Todd

By 800-CEO-READ, published November 18, 2004, at 2:19 PM in News & Opinion

My sincere thanks to Todd and Jack at 800-CEO-Read for having me to host the blog today! Since writing Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business, I have been touched and amazed by the outpouring of support from the business and marketing communities about the book. My goal was simple in writing Beyond the Brand.