November 18, 2004,
News & Opinion
Check out the article about Moby and his tea company, Teany, in Decembers Inc. I love the way that Moby and his partner, Kelly Tisdale, have inadvertently set up a test lab at their retail location in Lower Manhattan to interact with customers, allowing them the ability to help Moby and his team co-create new infused teas. The restaurant exists as a restaurant but also as a brand-development laboratory.