November 18, 2004,
News & Opinion
Stuart Elliot wrote a great article about the need to revitalize brands. Seth Godin got it right when he says The way to grow is not to spend more money on advertising, but by inventing things that are remarkable enough to meet unmet consumer desires that people buy because they want to, not because they're being sold to. " Godin uses Whole Foods as an example of doing something remarkable.