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Newopinion

Time to Revitalize!

By 800-CEO-READ, published November 18, 2004, at 4:59 PM in News & Opinion

Stuart Elliot wrote a great article about the need to revitalize brands. Seth Godin got it right when he says The way to grow is not to spend more money on advertising, but by inventing things that are remarkable enough to meet unmet consumer desires that people buy because they want to, not because they're being sold to. " Godin uses Whole Foods as an example of doing something remarkable.

Newopinion

Endorsed by the Brotherhood of Black Bears!

By 800-CEO-READ, published November 18, 2004, at 4:44 PM in News & Opinion

I was doing some research on Rainier Beer and saw an article in the Seattle Post about a black bear who broke into a cooler but was very picky about the beer he would drink. "He didn't like that (Busch) and consumed, as near as we can tell, about 36 cans of Rainier. " What an endorsement!

Newopinion

Buddy's Back!

By 800-CEO-READ, published November 18, 2004, at 3:30 PM in News & Opinion

But is Buddy free? MTV2s new show Control Freak calls itself commercial free yet Lee Jeans is paying to place its character Buddy Lee in the show as a guidance counselor. If a show takes money from an advertiser can it call itself commercial free?

Newopinion

I'm Sick.

By 800-CEO-READ, published November 18, 2004, at 2:50 PM in News & Opinion

t always seems that this time of year I start to get sick. Sure I get the seasonal cold that goes around but the sickness Im talking about is Affluenza. You know, that feeling that you have the burning desire to purchase a new car, couch or flat-screen TV.

Newopinion

Thanks to Jack and Todd

By 800-CEO-READ, published November 18, 2004, at 2:19 PM in News & Opinion

My sincere thanks to Todd and Jack at 800-CEO-Read for having me to host the blog today! Since writing Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business, I have been touched and amazed by the outpouring of support from the business and marketing communities about the book. My goal was simple in writing Beyond the Brand.

Newopinion

Moore Lovemarks

By 800-CEO-READ, published November 16, 2004, at 10:13 AM in News & Opinion

Johnnie Moore has some more to say about Kevin Roberts and Lovemarks. It seems Johnnie found a Roberts interview while visiting New Zealand and he takes you through the interview point by point.

Newopinion

Found Treasure--Seth Godin's Purple Cow in the Original Milk Carton

By Jack, published November 5, 2004, at 7:55 PM in News & Opinion

When Seth Godin first published his brilliant book Purple Cow, he self-published it and it was sold in one of the most creative packages, the Milk Carton. Cleaning house, we found a few Milk Cartons. What you get is a paperback book of Purple Cow inside a purple cow milk carton, which is the exact size of a half gallon milk carton.

Newopinion

Worth* Reads

By 800-CEO-READ, published October 26, 2004, at 6:18 PM in News & Opinion

The coroners at Brand Autopsy have posted their 3rd edition of the Worthy and Worthless Reads.

Newopinion

Scoble interviews Zagula

By 800-CEO-READ, published October 25, 2004, at 4:00 PM in News & Opinion

Robert Scoble interviewed John Zagula this weekend. They talk about John's new book The Marketing Playbook.

Newopinion

Malcolm Gladwell on Ketchup

By Jack, published October 18, 2004, at 4:59 PM in News & Opinion

Malcolm Gladwell, author of The Tipping Point and soon to be published Blink, has written a fascinating article about Ketchup and all things food. This guy is one of the best non fiction "business" writers currently putting words to paper.

Newopinion

What I Have Been Reading

By 800-CEO-READ, published October 11, 2004, at 5:23 PM in News & Opinion

I am an avid reader of the business press. The Wall Street Journal, Business Week, Fortune, Forbes, Business 2. 0, etc.

Newopinion

The Idea

By 800-CEO-READ, published October 11, 2004, at 3:41 PM in News & Opinion

Over the years, one of our key branding concepts has been Create a new category you can be first in. For example, Red Bull was the first energy drink. Starbucks, the first high-end coffee shop.