Marketing & Sales


Thanks to Jack and Todd

By 800-CEO-READ, published November 18, 2004, at 2:19 PM in News & Opinion

My sincere thanks to Todd and Jack at 800-CEO-Read for having me to host the blog today! Since writing Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business, I have been touched and amazed by the outpouring of support from the business and marketing communities about the book. My goal was simple in writing Beyond the Brand.


Moore Lovemarks

By 800-CEO-READ, published November 16, 2004, at 10:13 AM in News & Opinion

Johnnie Moore has some more to say about Kevin Roberts and Lovemarks. It seems Johnnie found a Roberts interview while visiting New Zealand and he takes you through the interview point by point.


Found Treasure--Seth Godin's Purple Cow in the Original Milk Carton

By Jack, published November 5, 2004, at 7:55 PM in News & Opinion

When Seth Godin first published his brilliant book Purple Cow, he self-published it and it was sold in one of the most creative packages, the Milk Carton. Cleaning house, we found a few Milk Cartons. What you get is a paperback book of Purple Cow inside a purple cow milk carton, which is the exact size of a half gallon milk carton.


Worth* Reads

By 800-CEO-READ, published October 26, 2004, at 6:18 PM in News & Opinion

The coroners at Brand Autopsy have posted their 3rd edition of the Worthy and Worthless Reads.


Scoble interviews Zagula

By 800-CEO-READ, published October 25, 2004, at 4:00 PM in News & Opinion

Robert Scoble interviewed John Zagula this weekend. They talk about John's new book The Marketing Playbook.


Malcolm Gladwell on Ketchup

By Jack, published October 18, 2004, at 4:59 PM in News & Opinion

Malcolm Gladwell, author of The Tipping Point and soon to be published Blink, has written a fascinating article about Ketchup and all things food. This guy is one of the best non fiction "business" writers currently putting words to paper.


What I Have Been Reading

By 800-CEO-READ, published October 11, 2004, at 5:23 PM in News & Opinion

I am an avid reader of the business press. The Wall Street Journal, Business Week, Fortune, Forbes, Business 2. 0, etc.


The Idea

By 800-CEO-READ, published October 11, 2004, at 3:41 PM in News & Opinion

Over the years, one of our key branding concepts has been Create a new category you can be first in. For example, Red Bull was the first energy drink. Starbucks, the first high-end coffee shop.



By 800-CEO-READ, published October 11, 2004, at 2:00 PM in News & Opinion

Hi! Im Laura Ries and I would like to welcome everyone to the BBBT for our new book, The Origin of Brands, which was recently published by HarperCollins. My partner and father Al Ries and I look forward to blogging with all of your about the topics in our controversial new book.


BBBT Number Five

By 800-CEO-READ, published October 7, 2004, at 12:33 PM in News & Opinion

The Business Blog Book Tour kicks off here on Monday. We will be making an eight stop tour through the blogsphere with Al and Laura Ries, authors of The Origin of Brands.


Virgin Brands

By 800-CEO-READ, published October 4, 2004, at 1:32 PM in News & Opinion

Fast Company has an article about Richard Branson. As you know, his company Virgin is into all sort of things from bridal shops to airlines. The 350 companies under the Virgin brand took in $8.


PR with bloggers

By 800-CEO-READ, published October 1, 2004, at 5:10 PM in Jack Covert Selects

I know when have a lot of authors and publishing folks who read the blog. I want to point you to a post by Peter Davidson. In Tips for Pitching Books to Bloggers, Davidson takes John Zagula to task for his pitch of The Marketing Playbook.