August 25, 2004,
News & Opinion
I just got done reading Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan (Harvard Business School Press, August 2004). The first plus for me is that the authors are European (Barwise teaches at London Business School and Meehan at IMD in Switzerland). I always like the fresh set of anecdotes and perspectives you get from authors on another continent (see Funky Business, Corporate Religion).