Marketing & Sales



By 800-CEO-READ, published October 11, 2004, at 2:00 PM in News & Opinion

Hi! Im Laura Ries and I would like to welcome everyone to the BBBT for our new book, The Origin of Brands, which was recently published by HarperCollins. My partner and father Al Ries and I look forward to blogging with all of your about the topics in our controversial new book.


BBBT Number Five

By 800-CEO-READ, published October 7, 2004, at 12:33 PM in News & Opinion

The Business Blog Book Tour kicks off here on Monday. We will be making an eight stop tour through the blogsphere with Al and Laura Ries, authors of The Origin of Brands.


Virgin Brands

By 800-CEO-READ, published October 4, 2004, at 1:32 PM in News & Opinion

Fast Company has an article about Richard Branson. As you know, his company Virgin is into all sort of things from bridal shops to airlines. The 350 companies under the Virgin brand took in $8.


PR with bloggers

By 800-CEO-READ, published October 1, 2004, at 5:10 PM in Jack Covert Selects

I know when have a lot of authors and publishing folks who read the blog. I want to point you to a post by Peter Davidson. In Tips for Pitching Books to Bloggers, Davidson takes John Zagula to task for his pitch of The Marketing Playbook.


Not For Everyone

By 800-CEO-READ, published September 30, 2004, at 3:51 PM in News & Opinion

Rich from Hello_World wrote a post a couple of days ago about our Art of the Start Pitch Kit. He believes it is not very original. Others have left comments on the post voicing similar thoughts.


Art of the Start cover

By Jack, published September 7, 2004, at 3:14 PM in News & Opinion

Besides offering one of the most innovative deals in publishing where got can get a stick of memory and the book, for a great price, Guy also used the Internet to get a cover for the book. He offered a Canon Digital Rebel as a prize for the design selected. What is really cool is all the cover suggestions are printed on the inside of the dust jacket.


FusionBranding: Comprehensive View of Customer Economy

By 800-CEO-READ, published August 26, 2004, at 6:16 PM in News & Opinion

Seth Godin recently said good business books fall into two categories: how-to's and inspirational (via Thinking by Peter Davidson). I tend to do much of my business reading in a third category: "pushing the edges. " And any book that takes on an established marketing 'bible' is definitely pushing the edges.


BOOK REVIEW: Simply Better

By 800-CEO-READ, published August 25, 2004, at 7:02 PM in News & Opinion

I just got done reading Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan (Harvard Business School Press, August 2004). The first plus for me is that the authors are European (Barwise teaches at London Business School and Meehan at IMD in Switzerland). I always like the fresh set of anecdotes and perspectives you get from authors on another continent (see Funky Business, Corporate Religion).


That sucks

By 800-CEO-READ, published August 24, 2004, at 10:02 PM in News & Opinion

Brad Feld has a post on his recent read of Your Marketing Sucks by Mark Stevens. Brad tell a great story that goes with the book.


Change This!

By 800-CEO-READ, published August 20, 2004, at 5:57 PM in News & Opinion

I hope you have heard about Seth Godin's new project by now. It is called Change This. Read about their mission.


Speaking of Johnnie Moore

By 800-CEO-READ, published August 16, 2004, at 6:35 PM in News & Opinion

He continues to produce posts in his Beyond Lovemarks series. Beyond Lovemarks: Spontaneity Beyond Lovemarks: Things/Ideas or People/Relationships?


Spooky Action

By 800-CEO-READ, published August 16, 2004, at 3:39 PM in News & Opinion

Mike DeWitt at Spooky Action is a pretty big fan of Jay Abraham's book Getting Everything You Can Out of All You've Got.