Marketing & Sales


FusionBranding: Comprehensive View of Customer Economy

By 800-CEO-READ, published August 26, 2004, at 6:16 PM in News & Opinion

Seth Godin recently said good business books fall into two categories: how-to's and inspirational (via Thinking by Peter Davidson). I tend to do much of my business reading in a third category: "pushing the edges. " And any book that takes on an established marketing 'bible' is definitely pushing the edges.


BOOK REVIEW: Simply Better

By 800-CEO-READ, published August 25, 2004, at 7:02 PM in News & Opinion

I just got done reading Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan (Harvard Business School Press, August 2004). The first plus for me is that the authors are European (Barwise teaches at London Business School and Meehan at IMD in Switzerland). I always like the fresh set of anecdotes and perspectives you get from authors on another continent (see Funky Business, Corporate Religion).


That sucks

By 800-CEO-READ, published August 24, 2004, at 10:02 PM in News & Opinion

Brad Feld has a post on his recent read of Your Marketing Sucks by Mark Stevens. Brad tell a great story that goes with the book.


Change This!

By 800-CEO-READ, published August 20, 2004, at 5:57 PM in News & Opinion

I hope you have heard about Seth Godin's new project by now. It is called Change This. Read about their mission.


Speaking of Johnnie Moore

By 800-CEO-READ, published August 16, 2004, at 6:35 PM in News & Opinion

He continues to produce posts in his Beyond Lovemarks series. Beyond Lovemarks: Spontaneity Beyond Lovemarks: Things/Ideas or People/Relationships?


Spooky Action

By 800-CEO-READ, published August 16, 2004, at 3:39 PM in News & Opinion

Mike DeWitt at Spooky Action is a pretty big fan of Jay Abraham's book Getting Everything You Can Out of All You've Got.


BOOK REVIEW: The Book of Yo!

By 800-CEO-READ, published August 15, 2004, at 12:20 PM in News & Opinion

Title: The Book of Yo! Author: Simon Woodroffe Pages: 60 Published: October 2000 Dog-ear score: 36. 6% Reviewer: Rich.


Marketing Books to Make You Smarter

By 800-CEO-READ, published August 13, 2004, at 9:58 PM in News & Opinion

David Wolfe wrote an outstanding series of posts last week. He started with his post Why Marketing Underperforms and says: Marketers don’t have a common foundation. .


Lovemarks (continued)

By 800-CEO-READ, published August 9, 2004, at 3:31 PM in News & Opinion

Johnnie Moore can't seem to let go of Lovemarks. There are four entries in the last weeks on the book and concepts surrounding it: Lovemarks panned again Beyond Lovemarks: Modesty Beyond Lovemarks: It's not yours to own Beyond Lovemarks: Emergence Worth the read.


Dave Lakhani at Bold Approach

By 800-CEO-READ, published August 9, 2004, at 3:17 PM in News & Opinion

Dave Lakhani at Bold Approach recommends reading materials for an effective marketer/marketing program: Click over to check out his takes on the following books: The Power of Impossible Thinking by Yoram Wind and Colin Crook with Robet Gunther The Fortune At The Bottom of the Pyramid by C. K.


Biz Books in Berkeley

By 800-CEO-READ, published August 5, 2004, at 1:28 PM in News & Opinion

I have one story left from my trip to San Francisco that I thought to share. I was staying in Berkeley, just south of the UC campus. I had some extra time on the first night, so I went into one of the new/used bookstores on Telegraph St.


Another feather for Free Prize

By 800-CEO-READ, published August 3, 2004, at 2:41 PM in News & Opinion

Free Prize Inside is reviewed in the August 9th issue of Fortune.