Marketing & Sales


BOOK REVIEW: The Book of Yo!

By 800-CEO-READ, published August 15, 2004, at 12:20 PM in News & Opinion

Title: The Book of Yo! Author: Simon Woodroffe Pages: 60 Published: October 2000 Dog-ear score: 36. 6% Reviewer: Rich.


Marketing Books to Make You Smarter

By 800-CEO-READ, published August 13, 2004, at 9:58 PM in News & Opinion

David Wolfe wrote an outstanding series of posts last week. He started with his post Why Marketing Underperforms and says: Marketers don’t have a common foundation. .


Lovemarks (continued)

By 800-CEO-READ, published August 9, 2004, at 3:31 PM in News & Opinion

Johnnie Moore can't seem to let go of Lovemarks. There are four entries in the last weeks on the book and concepts surrounding it: Lovemarks panned again Beyond Lovemarks: Modesty Beyond Lovemarks: It's not yours to own Beyond Lovemarks: Emergence Worth the read.


Dave Lakhani at Bold Approach

By 800-CEO-READ, published August 9, 2004, at 3:17 PM in News & Opinion

Dave Lakhani at Bold Approach recommends reading materials for an effective marketer/marketing program: Click over to check out his takes on the following books: The Power of Impossible Thinking by Yoram Wind and Colin Crook with Robet Gunther The Fortune At The Bottom of the Pyramid by C. K.


Biz Books in Berkeley

By 800-CEO-READ, published August 5, 2004, at 1:28 PM in News & Opinion

I have one story left from my trip to San Francisco that I thought to share. I was staying in Berkeley, just south of the UC campus. I had some extra time on the first night, so I went into one of the new/used bookstores on Telegraph St.


Another feather for Free Prize

By 800-CEO-READ, published August 3, 2004, at 2:41 PM in News & Opinion

Free Prize Inside is reviewed in the August 9th issue of Fortune.


Growing Your Business Like Crazy

By 800-CEO-READ, published August 3, 2004, at 1:43 PM in News & Opinion

My friend Barry Moltz is putting together an event called "Growing Your Business Like Crazy". He is setting it up as three separate mini conferences. The first mini is a personal consulting call with Barry.


Pachter on Persuasion

By 800-CEO-READ, published July 30, 2004, at 5:57 PM in News & Opinion

Richard Pachter's review this week was on three books about persuasion: Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything by Ruth Sherman (McGraw-Hill, June 2004) Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen (Amacom, June 2004) How to Persuade People Who Don't Want to be Persuaded: Get What You Want -- Every Time! by Joel Bauer and Mark Levy (Wiley, June 2004) P.


What if Everyone Talked the Same Way

By 800-CEO-READ, published July 27, 2004, at 2:28 PM in News & Opinion

This is a piece that Seth Godin wrote for our most recent Keen Thinker newsletter. People in your organization have a common language. They’ve got shorthand that helps them communicate.


Stellar Comment

By 800-CEO-READ, published July 26, 2004, at 5:05 PM in News & Opinion

I have been meaning to post this for a couple of weeks. Wolfgang from Namedesigner wrote an outstanding response to one of our Lovemarks reviews. The comment is a bit long so I have put it beneath the fold.


More Ries and Trout

By 800-CEO-READ, published July 21, 2004, at 1:15 PM in News & Opinion

The guys at Marketing Playbook discuss Ries, Trout, and some things from their upcoming book.


Another author blogs

By 800-CEO-READ, published July 20, 2004, at 5:24 PM in News & Opinion

Laura Ries has started a blog. It is titled The Origin of Brands Blog to go with the new book. It has been going for a couple of weeks.