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BOOK REVIEW: The Book of Yo!

By 800-CEO-READ, published August 15, 2004, at 12:20 PM in News & Opinion

Title: The Book of Yo! Author: Simon Woodroffe Pages: 60 Published: October 2000 Dog-ear score: 36. 6% Reviewer: Rich.

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Marketing Books to Make You Smarter

By 800-CEO-READ, published August 13, 2004, at 9:58 PM in News & Opinion

David Wolfe wrote an outstanding series of posts last week. He started with his post Why Marketing Underperforms and says: Marketers don’t have a common foundation. .

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Lovemarks (continued)

By 800-CEO-READ, published August 9, 2004, at 3:31 PM in News & Opinion

Johnnie Moore can't seem to let go of Lovemarks. There are four entries in the last weeks on the book and concepts surrounding it: Lovemarks panned again Beyond Lovemarks: Modesty Beyond Lovemarks: It's not yours to own Beyond Lovemarks: Emergence Worth the read.

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Dave Lakhani at Bold Approach

By 800-CEO-READ, published August 9, 2004, at 3:17 PM in News & Opinion

Dave Lakhani at Bold Approach recommends reading materials for an effective marketer/marketing program: Click over to check out his takes on the following books: The Power of Impossible Thinking by Yoram Wind and Colin Crook with Robet Gunther The Fortune At The Bottom of the Pyramid by C. K.

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Biz Books in Berkeley

By 800-CEO-READ, published August 5, 2004, at 1:28 PM in News & Opinion

I have one story left from my trip to San Francisco that I thought to share. I was staying in Berkeley, just south of the UC campus. I had some extra time on the first night, so I went into one of the new/used bookstores on Telegraph St.

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Another feather for Free Prize

By 800-CEO-READ, published August 3, 2004, at 2:41 PM in News & Opinion

Free Prize Inside is reviewed in the August 9th issue of Fortune.

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Growing Your Business Like Crazy

By 800-CEO-READ, published August 3, 2004, at 1:43 PM in News & Opinion

My friend Barry Moltz is putting together an event called "Growing Your Business Like Crazy". He is setting it up as three separate mini conferences. The first mini is a personal consulting call with Barry.

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Pachter on Persuasion

By 800-CEO-READ, published July 30, 2004, at 5:57 PM in News & Opinion

Richard Pachter's review this week was on three books about persuasion: Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything by Ruth Sherman (McGraw-Hill, June 2004) Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen (Amacom, June 2004) How to Persuade People Who Don't Want to be Persuaded: Get What You Want -- Every Time! by Joel Bauer and Mark Levy (Wiley, June 2004) P.

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What if Everyone Talked the Same Way

By 800-CEO-READ, published July 27, 2004, at 2:28 PM in News & Opinion

This is a piece that Seth Godin wrote for our most recent Keen Thinker newsletter. People in your organization have a common language. They’ve got shorthand that helps them communicate.

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Stellar Comment

By 800-CEO-READ, published July 26, 2004, at 5:05 PM in News & Opinion

I have been meaning to post this for a couple of weeks. Wolfgang from Namedesigner wrote an outstanding response to one of our Lovemarks reviews. The comment is a bit long so I have put it beneath the fold.

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More Ries and Trout

By 800-CEO-READ, published July 21, 2004, at 1:15 PM in News & Opinion

The guys at Marketing Playbook discuss Ries, Trout, and some things from their upcoming book.

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Another author blogs

By 800-CEO-READ, published July 20, 2004, at 5:24 PM in News & Opinion

Laura Ries has started a blog. It is titled The Origin of Brands Blog to go with the new book. It has been going for a couple of weeks.