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TOC - Don't Think Pink

By 800-CEO-READ, published July 7, 2004, at 7:07 PM in News & Opinion

I was looking through Don't Think Pink by Lisa Johnson and Andrea Learned. I thought this would be a good book to publish of Table of Contents.

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Free Prize Over Here

By 800-CEO-READ, published July 6, 2004, at 1:15 PM in News & Opinion

Brad Feld gives his thoughts on Free Prize Inside.

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Can I Have a Hallelujah?

By 800-CEO-READ, published July 2, 2004, at 2:00 PM in News & Opinion

Ben McConnell and Jackie Huba, of Creating Customer Evangelists fame, have published a new ebook called Testify. It features 18 new examples of companies and groups creating customer evangelism. If you are not familiar with their work, check out their turn on the Business Blog Book Tour.

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One More Once: Another Lovemarks Review

By 800-CEO-READ, published July 2, 2004, at 5:54 AM in News & Opinion

Book: Lovemarks Author: Kevin Roberts I have an abiding love for everything Ferrari. No other car fires my neurons like a 250 GT Lusso, and who cant get emotional over all their racing successes, from Formula 1 to the Mille Miglia to Le Mans? To me, Ferraris complex mythology of heroic drivers, gorgeous bodywork, and raw, mechanized sensuality is simply intoxicating.

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Something else beside Pink

By 800-CEO-READ, published July 1, 2004, at 12:45 PM in News & Opinion

Michele at Wonderbranding is reading Don't Think Pink by Lisa Johnson and Andrea Learned. Johnson and Learned run a marketing consulting firm called ReachWomen. On their website, they give you an opportunity to download the first chapter and try it out.

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More Reviews of Free Prize

By 800-CEO-READ, published June 28, 2004, at 2:13 PM in News & Opinion

The Miami Herald's Business Monday Book Club has posted their latest reviews. This month they read Seth Godin's Free Prize Inside. Writer Richard Pachter also wrote a more extensive review for the newspaper.

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Book Review: Lovemarks

By 800-CEO-READ, published June 25, 2004, at 4:10 PM in News & Opinion

I don't know what I can add to the other reviews posted this week. I liked Lovemarks. There are things you can get out of it.

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Ben Franklin Awards

By 800-CEO-READ, published June 23, 2004, at 5:33 PM in News & Opinion

Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Award recognizes excellence in independent publishing. This year's winner in the business category was Magnetic Service: Secrets of Creating Passionately Devoted Customers by Chip and Bilijack Bell, published by Berrett-Koehler. There were two other finalists The first was Sun-Tzu's Art of War Plus The Art of Marketing by Sun-Tzu and Gary Gagliardi, published by Clearbridge Publishing.

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Lovemarks is a Love Affair, Part 2

By 800-CEO-READ, published June 23, 2004, at 4:32 PM in News & Opinion

[Part 1 was posted yesterday. Refresher: I start shifting from being disheartened when I flip through the Lovemarks to "Ah ha. .

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A Marketer

By 800-CEO-READ, published June 21, 2004, at 10:29 PM in News & Opinion

Book: Lovemarks: The Future Beyond Brands Author: Kevin Roberts Reviewer: johnmoore (from the Brand Autopsy blog) What comes after brands? Lovemarks do. So says Kevin Roberts, CEO of Saatchi Saatchi Worldwide and author of the recently published book, Lovemarks: The Future Beyond Brands.

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Previewing Culting

By 800-CEO-READ, published June 21, 2004, at 3:02 PM in News & Opinion

The business title at DearReader. com this week is Culting of Brands by Douglas Atkins. As a reminder, DearReader.

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Lovemarks

By 800-CEO-READ, published June 16, 2004, at 6:03 PM in News & Opinion

Many of you probably received your copy of Fast Company over the weekend. There are lots of business books referenced in this issue. The first I wanted to point out was Kevin Roberts new book Lovemarks: The Future Beyond Brands.