Marketing & Sales


Deckers and Books

By 800-CEO-READ, published July 14, 2004, at 3:23 PM in News & Opinion

I linked to Sam at Decker Marketing the other day. Sam was nice enough to send us another link that he thought our biz book readers would be interested in. Sam's father Burt had lunch with Patrick Lencioni (Death by Meeting, Five Dysfunctions of a Team) and was able to get some of Sam's burning questions answered.


Speaking of...

By 800-CEO-READ, published July 12, 2004, at 1:34 PM in News & Opinion

Speaking of Don't Think Pink, co-author Andrea Learned has a new blog called Learned on Women. It has been up less than a week. Go check it out.


Finding two great books

By 800-CEO-READ, published July 12, 2004, at 1:16 PM in News & Opinion

Angie at angiemckaig. com mentions two great books in the same post - You Need to Be A Little Crazy by Barry Moltz and Don't Think Pink by Lisa Johnson and Andrea Learned.


BOOK REVIEW: Free gift inside!!

By 800-CEO-READ, published July 11, 2004, at 4:24 PM in News & Opinion

Title: Free gift inside! ! Author: Stephen Brown Tag-line: Forget the customer.


Seth's Free Prize Inside

By Jack, published July 8, 2004, at 7:49 PM in News & Opinion

Seth posted on his site a thanks for all the good reviews for FPI and mentioned that a very few people still have the special cereal box available. I just want to let you know that we have the first edition cereal boxes and we are offering the books for a special 33% off of retail or $13. 37 each.


BOOK REVIEW: Trout on Strategy

By 800-CEO-READ, published July 8, 2004, at 1:38 PM in News & Opinion

Book: Trout on Strategy Author: Jack Trout Reviewer: johnmoore (from the Brand Autopsy blog) Welcome to B. B. S.


TOC - Don't Think Pink

By 800-CEO-READ, published July 7, 2004, at 7:07 PM in News & Opinion

I was looking through Don't Think Pink by Lisa Johnson and Andrea Learned. I thought this would be a good book to publish of Table of Contents.


Free Prize Over Here

By 800-CEO-READ, published July 6, 2004, at 1:15 PM in News & Opinion

Brad Feld gives his thoughts on Free Prize Inside.


Can I Have a Hallelujah?

By 800-CEO-READ, published July 2, 2004, at 2:00 PM in News & Opinion

Ben McConnell and Jackie Huba, of Creating Customer Evangelists fame, have published a new ebook called Testify. It features 18 new examples of companies and groups creating customer evangelism. If you are not familiar with their work, check out their turn on the Business Blog Book Tour.


One More Once: Another Lovemarks Review

By 800-CEO-READ, published July 2, 2004, at 5:54 AM in News & Opinion

Book: Lovemarks Author: Kevin Roberts I have an abiding love for everything Ferrari. No other car fires my neurons like a 250 GT Lusso, and who cant get emotional over all their racing successes, from Formula 1 to the Mille Miglia to Le Mans? To me, Ferraris complex mythology of heroic drivers, gorgeous bodywork, and raw, mechanized sensuality is simply intoxicating.


Something else beside Pink

By 800-CEO-READ, published July 1, 2004, at 12:45 PM in News & Opinion

Michele at Wonderbranding is reading Don't Think Pink by Lisa Johnson and Andrea Learned. Johnson and Learned run a marketing consulting firm called ReachWomen. On their website, they give you an opportunity to download the first chapter and try it out.


More Reviews of Free Prize

By 800-CEO-READ, published June 28, 2004, at 2:13 PM in News & Opinion

The Miami Herald's Business Monday Book Club has posted their latest reviews. This month they read Seth Godin's Free Prize Inside. Writer Richard Pachter also wrote a more extensive review for the newspaper.