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Being Remarkable

By Dylan Schleicher, published May 17, 2004, at 4:15 PM in News & Opinion

Worthwhile Magazine has a nice thought of the day.

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BOOK REVIEW: 18 Immutable Laws of Corporate Reputation

By Dylan Schleicher, published May 17, 2004, at 2:02 PM in News & Opinion

Book: 18 Immutable Laws of Corporate Reputation Author: Ronald Alsop Reviewer: johnmoore (from the Brand Autopsy blog) In 18 Immutable Laws of Corporate Reputation, Ronald Alsop gives sound advice on how to manage, measure, and nurture the reputation of a corporation. As a marketer, the concept of displacing the discipline of brand management for reputation management is profound. Lets face it, branding is a nebulous term that not everyone in your company fully understands, including folks in the marketing department.

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Three Authors Recommend Small Biz Books

By Dylan Schleicher, published May 14, 2004, at 6:20 PM in News & Opinion

There was an article in the New York Times yesterday about books for small business owners. Writer Lisa Napoli asked three familiar names what business books they would recommend: Guy Kawasaki, managing director of Garage. com Uncommon Genius: How Great Ideas Are Born by Denise G.

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Tupperware...Really Tupperware

By Jack, published May 11, 2004, at 5:27 PM in News & Opinion

Last night PBS's American Experience had a show about Tupperware and Brownie Wise. Brownie Wise was an amazing women. She created the home selling formula, she was the first woman to be on the cover of BusinessWeek.

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Free Prize Inside (Jack Covert Selects)

By Jack, published May 10, 2004, at 7:30 PM in Jack Covert Selects

Free Prize Inside: The Next Big Marketing Idea by Seth Godin, Portfolio, 256 pages, Hardcover, May 2004, ISBN 1591840414 Last year, Seth Godin published a wildly popular book called Purple Cow. You may have heard of it (I'm kidding). The book was all about creating remarkable products and services.

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Evangelism

By Dylan Schleicher, published May 10, 2004, at 3:40 PM in News & Opinion

I was paging through a book this weekend called MBA in a Box by Joel Kurtzman. The book is a compilation of essays that have been grouped into thematic clusters ranging from Innovation to "How To Be A Leader" to Sustainability and the Environment. I hadn't heard this story before.

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Free Prize Inside Reviews

By Dylan Schleicher, published May 7, 2004, at 5:15 PM in News & Opinion

Here are some Free Prize Inside reviews that are outside the current book tour: Fouroboros Chris Lawer response to Johnnie Moore's Sethaholism Richard from Startupskills.

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A Free Prize Here

By Dylan Schleicher, published May 5, 2004, at 9:56 PM in News & Opinion

Seth Godin will be here tomorrow serving up cereal and his crispy thoughts on marketing.

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A warning

By Dylan Schleicher, published May 5, 2004, at 3:06 AM in News & Opinion

Johnnie Moore warns of Sethaholism (make sure you read the comments).

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Biz Media - FC and Inc., May

By Dylan Schleicher, published May 4, 2004, at 8:06 PM in News & Opinion

Since these are both published by Gruner+Jahr, I thought I would post them together. Inc. currently ends their magazine with a column by Adam Hanft.

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Off and running

By Dylan Schleicher, published May 3, 2004, at 12:57 PM in News & Opinion

Seth Godin has already kicked off the Business Blog Book Tour at A Penny For. . .

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Free Prizes

By Dylan Schleicher, published April 30, 2004, at 5:51 PM in News & Opinion

Seth Godin is coming out with a new book and I know you already know. I think that is the amazing part - that you know. There is no one better at creating buzz.