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tompeters.com Interview with Jesper Kunde

By 800-CEO-READ, published June 10, 2004, at 3:35 PM in News & Opinion

There are a lot of great interviews over at tompeters. com. The first one I am going to link to is the interview with Jesper Kunde, author of Corporate Religion (out of print).

Newopinion

Marketing Strategy

By 800-CEO-READ, published June 9, 2004, at 2:31 PM in News & Opinion

Strategic Public Relations has a post on Marketing as Strategy by Nirmalya Kumar. They reference a Q&A that appeared in Working Knowledge at Havard Business School website. I agree with SPR that Working Knowledge is a great resource.

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22 Immutable Laws of Software Marketing

By 800-CEO-READ, published June 9, 2004, at 2:13 PM in News & Opinion

Eric Sink is paying tribute to a marketing classic. Each workday this month, he is posting his ode to each of The 22 Immutable Laws of Marketing by Al Ries. Eric is a programmer, so each of his posts is a law applied to the software industry.

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Is Ries Wrong?

By 800-CEO-READ, published June 7, 2004, at 2:43 PM in News & Opinion

This week, Dan Herman write an article for MarketingProfs. com titled "Is Al Ries Dangerous to Your Brand?

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Free Prize Inside Tour Summary

By 800-CEO-READ, published June 2, 2004, at 2:18 PM in News & Opinion

I am tardy on getting this posted, but here is a list of all of the Business Blog Book Tour posts for the Seth Godin's Free Prize Inside: May 3rd - A Penny For. . .

Newopinion

Brand Autopsy's Worthy and -less Reviews

By 800-CEO-READ, published June 1, 2004, at 5:08 PM in News & Opinion

Today, our friend John at Brand Autopsy posted Worthy Reads and Worthless Reads II. His books include: Its Not How Good You Are, Its How Good You Want to Be by Paul Arden How to Make Big Money in your Small Business by Jeffrey J.

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What Lip-Sticking Recommends

By 800-CEO-READ, published May 27, 2004, at 12:31 PM in News & Opinion

This week, we are showcasing Lip-Sticking by Yvonne DiVita for our "What Do You Recommend? " feature. I liked seeing a lot of titles I am not familiar with.

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Can't Everybody Play Nice?

By 800-CEO-READ, published May 26, 2004, at 6:55 PM in News & Opinion

Katherine at Decent Marketing wrote a great post called "I'm A Lover Not A Fighter". She challenges the conventional wisdom that says you need to take an aggressive, assertive and confrontational stance in business. A part of her argument includes a list of books including Sun Tzu, Guerilla Marketing, and Brand Warfare.

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More Ries

By 800-CEO-READ, published May 24, 2004, at 5:46 PM in News & Opinion

Kevin Dugan at Strategic Public Relations has a second part to his interview with Al Ries. They are talking about the new book The Origin of Brands. I also found an Albany Business Review article that uses Ries' The Fall of Advertising and Rise of PR for a lot of supporting material.

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Biz Media - From All Over 5/24/04

By 800-CEO-READ, published May 24, 2004, at 1:08 PM in News & Opinion

Here is what the biz media is giving airtime to: Wired (May 2004) - In their reviews [pg94], they give a nod to Alex Frankel's Wordcraft: The Art of Turning Little Words Into Big Business. Fortune (May 31, 2004) - Their book review is The Art of the Steal: Inside the Sotheby's-Christie's Auction Scandal by Christopher Mason. Forbes (May 10, 2004) - The Cruelest Miles by Gay and Leney Salisbury.

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World Business Forum

By 800-CEO-READ, published May 21, 2004, at 5:00 PM in News & Opinion

I got a direct mail piece yesterday for the World Business Forum - Chicago 2004. The event runs two days (November 17-18) and has ten outstanding speakers. I have listed the speakers below.

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Interview with Ries

By 800-CEO-READ, published May 21, 2004, at 4:22 PM in News & Opinion

Kevin Dugan at the Strategic Public Relations blog has posted an interview he did with Al Ries. They are talking about the new book by Al and Laura Ries called The Origin of Brands. If there is any chance that you are reading this blog and don't know who Al Ries is, I'll give you a few of hints: Positioning, The 22 Immutable Laws of Marketing, The Fall of Advertising and the Rise of PR.