Marketing & Sales


Something else beside Pink

By 800-CEO-READ, published July 1, 2004, at 12:45 PM in News & Opinion

Michele at Wonderbranding is reading Don't Think Pink by Lisa Johnson and Andrea Learned. Johnson and Learned run a marketing consulting firm called ReachWomen. On their website, they give you an opportunity to download the first chapter and try it out.


More Reviews of Free Prize

By 800-CEO-READ, published June 28, 2004, at 2:13 PM in News & Opinion

The Miami Herald's Business Monday Book Club has posted their latest reviews. This month they read Seth Godin's Free Prize Inside. Writer Richard Pachter also wrote a more extensive review for the newspaper.


Book Review: Lovemarks

By 800-CEO-READ, published June 25, 2004, at 4:10 PM in News & Opinion

I don't know what I can add to the other reviews posted this week. I liked Lovemarks. There are things you can get out of it.


Ben Franklin Awards

By 800-CEO-READ, published June 23, 2004, at 5:33 PM in News & Opinion

Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Award recognizes excellence in independent publishing. This year's winner in the business category was Magnetic Service: Secrets of Creating Passionately Devoted Customers by Chip and Bilijack Bell, published by Berrett-Koehler. There were two other finalists The first was Sun-Tzu's Art of War Plus The Art of Marketing by Sun-Tzu and Gary Gagliardi, published by Clearbridge Publishing.


Lovemarks is a Love Affair, Part 2

By 800-CEO-READ, published June 23, 2004, at 4:32 PM in News & Opinion

[Part 1 was posted yesterday. Refresher: I start shifting from being disheartened when I flip through the Lovemarks to "Ah ha. .


A Marketer

By 800-CEO-READ, published June 21, 2004, at 10:29 PM in News & Opinion

Book: Lovemarks: The Future Beyond Brands Author: Kevin Roberts Reviewer: johnmoore (from the Brand Autopsy blog) What comes after brands? Lovemarks do. So says Kevin Roberts, CEO of Saatchi Saatchi Worldwide and author of the recently published book, Lovemarks: The Future Beyond Brands.


Previewing Culting

By 800-CEO-READ, published June 21, 2004, at 3:02 PM in News & Opinion

The business title at DearReader. com this week is Culting of Brands by Douglas Atkins. As a reminder, DearReader.



By 800-CEO-READ, published June 16, 2004, at 6:03 PM in News & Opinion

Many of you probably received your copy of Fast Company over the weekend. There are lots of business books referenced in this issue. The first I wanted to point out was Kevin Roberts new book Lovemarks: The Future Beyond Brands.


Sweep 42 Left on Three

By 800-CEO-READ, published June 14, 2004, at 4:55 PM in News & Opinion

Marketing Playbook announced today they have a book coming out this fall called Marketing Playbook: Five Battle Tested Plays for Capturing and Keeping the Lead in Any Market. Authors John Zagula and Rich Tong also post that the publisher is Portfolio. From our standpoint here, that is a good sign.


BOOK REVIEW: Corporate Religion

By 800-CEO-READ, published June 11, 2004, at 1:33 PM in News & Opinion

Over the past couple of months, my reading list has been dominated by Tom Peters' suggestions. The latest is Corporate Religion by Jesper Kunde. When the book was published in 2000, Kunde got some flak for using the term religion.

Newopinion Interview with Jesper Kunde

By 800-CEO-READ, published June 10, 2004, at 3:35 PM in News & Opinion

There are a lot of great interviews over at tompeters. com. The first one I am going to link to is the interview with Jesper Kunde, author of Corporate Religion (out of print).


Marketing Strategy

By 800-CEO-READ, published June 9, 2004, at 2:31 PM in News & Opinion

Strategic Public Relations has a post on Marketing as Strategy by Nirmalya Kumar. They reference a Q&A that appeared in Working Knowledge at Havard Business School website. I agree with SPR that Working Knowledge is a great resource.