Marketing & Sales

Kevin Dugan at Strategic Public Relations has a second part to his interview with Al Ries. They are talking about the new book The Origin of Brands. I also found an Albany Business Review article that uses Ries' The Fall of Advertising and Rise of PR for a lot of supporting material.

Here is what the biz media is giving airtime to: Wired (May 2004) - In their reviews [pg94], they give a nod to Alex Frankel's Wordcraft: The Art of Turning Little Words Into Big Business. Fortune (May 31, 2004) - Their book review is The Art of the Steal: Inside the Sotheby's-Christie's Auction Scandal by Christopher Mason. Forbes (May 10, 2004) - The Cruelest Miles by Gay and Leney Salisbury.

I got a direct mail piece yesterday for the World Business Forum - Chicago 2004. The event runs two days (November 17-18) and has ten outstanding speakers. I have listed the speakers below.

Kevin Dugan at the Strategic Public Relations blog has posted an interview he did with Al Ries. They are talking about the new book by Al and Laura Ries called The Origin of Brands. If there is any chance that you are reading this blog and don't know who Al Ries is, I'll give you a few of hints: Positioning, The 22 Immutable Laws of Marketing, The Fall of Advertising and the Rise of PR.

Title: Your marketing sucks. Author: Mark Stevens Pages: 223 Reviewer: Rich. .

Not only does she write a great review of Momentum, Evelyn takes on critics of the book at her blog. Wow.

Every once in a way you stumble on a book that is so useful, revelant and strategically insightful that you are loathe to share the title with anyone. It's similar to the way you feel about your favorite B&B or a beautiful, pristine hike. You don't necessarily want people to beat a well-shod path to its doors.

In this new feature "What Do You Recommend? ", I am going to highlight a blog that I have run across in my travels and list the business books they recommend you read. Simple enough?

Title: Becoming a category of one Author: Joe Calloway Tag-line: How extraordinary companies transcend commodity and defy comparison Pages: 216 At first glance you'd be forgiven for calling this book "Purple Cow for the rest of them/us". It's true that in part both books are working towards the same end, however they've taken fairly different paths to get there. Unlike Godin's somewhat wacky approach, Calloway takes a more grounded look at how, and why, you should differentiate your business.

Worthwhile Magazine has a nice thought of the day.

Book: 18 Immutable Laws of Corporate Reputation Author: Ronald Alsop Reviewer: johnmoore (from the Brand Autopsy blog) In 18 Immutable Laws of Corporate Reputation, Ronald Alsop gives sound advice on how to manage, measure, and nurture the reputation of a corporation. As a marketer, the concept of displacing the discipline of brand management for reputation management is profound. Lets face it, branding is a nebulous term that not everyone in your company fully understands, including folks in the marketing department.

There was an article in the New York Times yesterday about books for small business owners. Writer Lisa Napoli asked three familiar names what business books they would recommend: Guy Kawasaki, managing director of Garage. com Uncommon Genius: How Great Ideas Are Born by Denise G.