Marketing & Sales



By 800-CEO-READ, published June 16, 2004, at 6:03 PM in News & Opinion

Many of you probably received your copy of Fast Company over the weekend. There are lots of business books referenced in this issue. The first I wanted to point out was Kevin Roberts new book Lovemarks: The Future Beyond Brands.


Sweep 42 Left on Three

By 800-CEO-READ, published June 14, 2004, at 4:55 PM in News & Opinion

Marketing Playbook announced today they have a book coming out this fall called Marketing Playbook: Five Battle Tested Plays for Capturing and Keeping the Lead in Any Market. Authors John Zagula and Rich Tong also post that the publisher is Portfolio. From our standpoint here, that is a good sign.


BOOK REVIEW: Corporate Religion

By 800-CEO-READ, published June 11, 2004, at 1:33 PM in News & Opinion

Over the past couple of months, my reading list has been dominated by Tom Peters' suggestions. The latest is Corporate Religion by Jesper Kunde. When the book was published in 2000, Kunde got some flak for using the term religion.

Newopinion Interview with Jesper Kunde

By 800-CEO-READ, published June 10, 2004, at 3:35 PM in News & Opinion

There are a lot of great interviews over at tompeters. com. The first one I am going to link to is the interview with Jesper Kunde, author of Corporate Religion (out of print).


Marketing Strategy

By 800-CEO-READ, published June 9, 2004, at 2:31 PM in News & Opinion

Strategic Public Relations has a post on Marketing as Strategy by Nirmalya Kumar. They reference a Q&A that appeared in Working Knowledge at Havard Business School website. I agree with SPR that Working Knowledge is a great resource.


22 Immutable Laws of Software Marketing

By 800-CEO-READ, published June 9, 2004, at 2:13 PM in News & Opinion

Eric Sink is paying tribute to a marketing classic. Each workday this month, he is posting his ode to each of The 22 Immutable Laws of Marketing by Al Ries. Eric is a programmer, so each of his posts is a law applied to the software industry.


Is Ries Wrong?

By 800-CEO-READ, published June 7, 2004, at 2:43 PM in News & Opinion

This week, Dan Herman write an article for MarketingProfs. com titled "Is Al Ries Dangerous to Your Brand?


Free Prize Inside Tour Summary

By 800-CEO-READ, published June 2, 2004, at 2:18 PM in News & Opinion

I am tardy on getting this posted, but here is a list of all of the Business Blog Book Tour posts for the Seth Godin's Free Prize Inside: May 3rd - A Penny For. . .


Brand Autopsy's Worthy and -less Reviews

By 800-CEO-READ, published June 1, 2004, at 5:08 PM in News & Opinion

Today, our friend John at Brand Autopsy posted Worthy Reads and Worthless Reads II. His books include: Its Not How Good You Are, Its How Good You Want to Be by Paul Arden How to Make Big Money in your Small Business by Jeffrey J.


What Lip-Sticking Recommends

By 800-CEO-READ, published May 27, 2004, at 12:31 PM in News & Opinion

This week, we are showcasing Lip-Sticking by Yvonne DiVita for our "What Do You Recommend? " feature. I liked seeing a lot of titles I am not familiar with.


Can't Everybody Play Nice?

By 800-CEO-READ, published May 26, 2004, at 6:55 PM in News & Opinion

Katherine at Decent Marketing wrote a great post called "I'm A Lover Not A Fighter". She challenges the conventional wisdom that says you need to take an aggressive, assertive and confrontational stance in business. A part of her argument includes a list of books including Sun Tzu, Guerilla Marketing, and Brand Warfare.


More Ries

By 800-CEO-READ, published May 24, 2004, at 5:46 PM in News & Opinion

Kevin Dugan at Strategic Public Relations has a second part to his interview with Al Ries. They are talking about the new book The Origin of Brands. I also found an Albany Business Review article that uses Ries' The Fall of Advertising and Rise of PR for a lot of supporting material.