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Marketing & Sales


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Free Prizes

By Dylan Schleicher, published April 30, 2004, at 5:51 PM in News & Opinion

Seth Godin is coming out with a new book and I know you already know. I think that is the amazing part - that you know. There is no one better at creating buzz.

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When More Is Less

By Dylan Schleicher, published April 20, 2004, at 3:57 PM in News & Opinion

Alan at Marketingdriven. com reviews Paradox of Choice by Barry Schwartz.

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Books at Brand Autopsy

By Dylan Schleicher, published April 19, 2004, at 7:46 PM in News & Opinion

Brand Autopsy continues to provide great business book reviews. Yesterday, they did a rundown of 12 recent reads. Read the worthy and unworthy.

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AMA accepting book nominations

By Dylan Schleicher, published April 19, 2004, at 7:16 PM in News & Opinion

We wanted to pass this along to everyone. The American Marketing Association is currently accepting nominations for the 2004 Berry-AMA Book Prize for the Best Book in Marketing. The nominations are due May 1, 2004.