Marketing & Sales


Off and running

By 800-CEO-READ, published May 3, 2004, at 12:57 PM in News & Opinion

Seth Godin has already kicked off the Business Blog Book Tour at A Penny For. . .


Free Prizes

By 800-CEO-READ, published April 30, 2004, at 5:51 PM in News & Opinion

Seth Godin is coming out with a new book and I know you already know. I think that is the amazing part - that you know. There is no one better at creating buzz.


When More Is Less

By 800-CEO-READ, published April 20, 2004, at 3:57 PM in News & Opinion

Alan at Marketingdriven. com reviews Paradox of Choice by Barry Schwartz.


Books at Brand Autopsy

By 800-CEO-READ, published April 19, 2004, at 7:46 PM in News & Opinion

Brand Autopsy continues to provide great business book reviews. Yesterday, they did a rundown of 12 recent reads. Read the worthy and unworthy.


AMA accepting book nominations

By 800-CEO-READ, published April 19, 2004, at 7:16 PM in News & Opinion

We wanted to pass this along to everyone. The American Marketing Association is currently accepting nominations for the 2004 Berry-AMA Book Prize for the Best Book in Marketing. The nominations are due May 1, 2004.