Marketing & Sales


Free Prize Inside (Jack Covert Selects)

By Jack, published May 10, 2004, at 7:30 PM in Jack Covert Selects

Free Prize Inside: The Next Big Marketing Idea by Seth Godin, Portfolio, 256 pages, Hardcover, May 2004, ISBN 1591840414 Last year, Seth Godin published a wildly popular book called Purple Cow. You may have heard of it (I'm kidding). The book was all about creating remarkable products and services.



By 800-CEO-READ, published May 10, 2004, at 3:40 PM in News & Opinion

I was paging through a book this weekend called MBA in a Box by Joel Kurtzman. The book is a compilation of essays that have been grouped into thematic clusters ranging from Innovation to "How To Be A Leader" to Sustainability and the Environment. I hadn't heard this story before.


Free Prize Inside Reviews

By 800-CEO-READ, published May 7, 2004, at 5:15 PM in News & Opinion

Here are some Free Prize Inside reviews that are outside the current book tour: Fouroboros Chris Lawer response to Johnnie Moore's Sethaholism Richard from Startupskills.


A Free Prize Here

By 800-CEO-READ, published May 5, 2004, at 9:56 PM in News & Opinion

Seth Godin will be here tomorrow serving up cereal and his crispy thoughts on marketing.


A warning

By 800-CEO-READ, published May 5, 2004, at 3:06 AM in News & Opinion

Johnnie Moore warns of Sethaholism (make sure you read the comments).


Biz Media - FC and Inc., May

By 800-CEO-READ, published May 4, 2004, at 8:06 PM in News & Opinion

Since these are both published by Gruner+Jahr, I thought I would post them together. Inc. currently ends their magazine with a column by Adam Hanft.


Off and running

By 800-CEO-READ, published May 3, 2004, at 12:57 PM in News & Opinion

Seth Godin has already kicked off the Business Blog Book Tour at A Penny For. . .


Free Prizes

By 800-CEO-READ, published April 30, 2004, at 5:51 PM in News & Opinion

Seth Godin is coming out with a new book and I know you already know. I think that is the amazing part - that you know. There is no one better at creating buzz.


When More Is Less

By 800-CEO-READ, published April 20, 2004, at 3:57 PM in News & Opinion

Alan at Marketingdriven. com reviews Paradox of Choice by Barry Schwartz.


Books at Brand Autopsy

By 800-CEO-READ, published April 19, 2004, at 7:46 PM in News & Opinion

Brand Autopsy continues to provide great business book reviews. Yesterday, they did a rundown of 12 recent reads. Read the worthy and unworthy.


AMA accepting book nominations

By 800-CEO-READ, published April 19, 2004, at 7:16 PM in News & Opinion

We wanted to pass this along to everyone. The American Marketing Association is currently accepting nominations for the 2004 Berry-AMA Book Prize for the Best Book in Marketing. The nominations are due May 1, 2004.