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Newopinion

Books at Brand Autopsy

By 800-CEO-READ, published April 19, 2004, at 7:46 PM in News & Opinion

Brand Autopsy continues to provide great business book reviews. Yesterday, they did a rundown of 12 recent reads. Read the worthy and unworthy.

Newopinion

AMA accepting book nominations

By 800-CEO-READ, published April 19, 2004, at 7:16 PM in News & Opinion

We wanted to pass this along to everyone. The American Marketing Association is currently accepting nominations for the 2004 Berry-AMA Book Prize for the Best Book in Marketing. The nominations are due May 1, 2004.