Marketing & Sales


BOOK REVIEW: 18 Immutable Laws of Corporate Reputation

By 800-CEO-READ, published May 17, 2004, at 2:02 PM in News & Opinion

Book: 18 Immutable Laws of Corporate Reputation Author: Ronald Alsop Reviewer: johnmoore (from the Brand Autopsy blog) In 18 Immutable Laws of Corporate Reputation, Ronald Alsop gives sound advice on how to manage, measure, and nurture the reputation of a corporation. As a marketer, the concept of displacing the discipline of brand management for reputation management is profound. Lets face it, branding is a nebulous term that not everyone in your company fully understands, including folks in the marketing department.


Three Authors Recommend Small Biz Books

By 800-CEO-READ, published May 14, 2004, at 6:20 PM in News & Opinion

There was an article in the New York Times yesterday about books for small business owners. Writer Lisa Napoli asked three familiar names what business books they would recommend: Guy Kawasaki, managing director of Garage. com Uncommon Genius: How Great Ideas Are Born by Denise G.


Tupperware...Really Tupperware

By Jack, published May 11, 2004, at 5:27 PM in News & Opinion

Last night PBS's American Experience had a show about Tupperware and Brownie Wise. Brownie Wise was an amazing women. She created the home selling formula, she was the first woman to be on the cover of BusinessWeek.


Free Prize Inside (Jack Covert Selects)

By Jack, published May 10, 2004, at 7:30 PM in Jack Covert Selects

Free Prize Inside: The Next Big Marketing Idea by Seth Godin, Portfolio, 256 pages, Hardcover, May 2004, ISBN 1591840414 Last year, Seth Godin published a wildly popular book called Purple Cow. You may have heard of it (I'm kidding). The book was all about creating remarkable products and services.



By 800-CEO-READ, published May 10, 2004, at 3:40 PM in News & Opinion

I was paging through a book this weekend called MBA in a Box by Joel Kurtzman. The book is a compilation of essays that have been grouped into thematic clusters ranging from Innovation to "How To Be A Leader" to Sustainability and the Environment. I hadn't heard this story before.


Free Prize Inside Reviews

By 800-CEO-READ, published May 7, 2004, at 5:15 PM in News & Opinion

Here are some Free Prize Inside reviews that are outside the current book tour: Fouroboros Chris Lawer response to Johnnie Moore's Sethaholism Richard from Startupskills.


A Free Prize Here

By 800-CEO-READ, published May 5, 2004, at 9:56 PM in News & Opinion

Seth Godin will be here tomorrow serving up cereal and his crispy thoughts on marketing.


A warning

By 800-CEO-READ, published May 5, 2004, at 3:06 AM in News & Opinion

Johnnie Moore warns of Sethaholism (make sure you read the comments).


Biz Media - FC and Inc., May

By 800-CEO-READ, published May 4, 2004, at 8:06 PM in News & Opinion

Since these are both published by Gruner+Jahr, I thought I would post them together. Inc. currently ends their magazine with a column by Adam Hanft.


Off and running

By 800-CEO-READ, published May 3, 2004, at 12:57 PM in News & Opinion

Seth Godin has already kicked off the Business Blog Book Tour at A Penny For. . .


Free Prizes

By 800-CEO-READ, published April 30, 2004, at 5:51 PM in News & Opinion

Seth Godin is coming out with a new book and I know you already know. I think that is the amazing part - that you know. There is no one better at creating buzz.


When More Is Less

By 800-CEO-READ, published April 20, 2004, at 3:57 PM in News & Opinion

Alan at Marketingdriven. com reviews Paradox of Choice by Barry Schwartz.