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Marketing & Sales


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A Q&A with Brian Solis

By Dylan Schleicher, published October 7, 2015, at 1:00 PM in Interviews

Brian Solis talks to us about experience architecture, how to implement it throughout a company, and get it right throughout the customer's journey with your company.

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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

By Dylan Schleicher, published September 30, 2015, at 10:00 AM in New Releases

The authors of The Challenger Sale (#1 bestselling sales book of the past decade and a 2011 WSJ bestseller) reveal a bold new approach to selling in the age of consensus

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Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

By Dylan Schleicher, published August 21, 2015, at 10:30 AM in New Releases

E. Freya Williams demonstrates how sustainability and profitability can go hand-in-hand by profiling nine powerhouse companies that do it right.

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Shareology: How Sharing Is Powering the Human Economy

By Dylan Schleicher, published July 30, 2015, at 12:00 PM in Jack Covert Selects

Bryan Kramer tells us that, in an increasingly digital world, the economy will become more human and be powered by a fundamental human behavior: sharing.

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The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

By Dylan Schleicher, published July 23, 2015, at 12:00 PM in Jack Covert Selects

Alex Goldfayn gives busy businesspeople a quick and easy way, on quick and concise chapters, to drive revenue growth.

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Television is the New Television: The Unexpected Triumph of Old Media in the Digital Age

By Ryan Schleicher, published July 21, 2015, at 11:49 AM in Staff Picks

Michael Wolff's new book details why the television industry, despite presentation changes, still reigns supreme.

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The Perfection of the Paper Clip: Curious Tales of Invention, Genius, and Stationary Obsession

By Dylan Schleicher, published July 7, 2015, at 2:00 PM in Staff Picks

James Ward weaves a narrative of invention, entrepreneurship, and sometimes empire through the everyday objects all around us.

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Star Brands by Carolina Rogoll

By Dylan Schleicher, published June 3, 2015, at 8:45 AM in Excerpts

In Star Brands, Carolina Rogoll introduces us to the star brand model, "a perfect intersection of solid marketing and management theory."

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The Sell by Fredrik Eklund

By Blyth Meier, published May 7, 2015, at 9:09 AM in Excerpts

New York City's top real estate seller on why partnership is critical to his success.

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The Automatic Customer by John Warrillow

By Blyth Meier, published May 6, 2015, at 9:00 AM in Staff Picks

A nuts-and-bolts overview of the subscription business model for those ready to put pen to paper.

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YouthNation

By Dylan Schleicher, published April 22, 2015, at 11:00 AM in Excerpts

Matt Britton is here to tell you that youth culture has moved from the fringe to the become "the preeminent driver of all markets," the new "status quo."

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Linda Popky on Business and Books

By Dylan Schleicher, published April 2, 2015, at 9:00 AM in Interviews

Today, we conclude our Thinker in Residence series with Linda Popky, author of Marketing Above the Noise.