Advertisement

Marketing & Sales


9781591848134 76b4f

Television is the New Television: The Unexpected Triumph of Old Media in the Digital Age

By Ryan Schleicher, published July 21, 2015, at 11:49 AM in Staff Picks

Michael Wolff's new book details why the television industry, despite presentation changes, still reigns supreme.

Perefectionpaperclip

The Perfection of the Paper Clip: Curious Tales of Invention, Genius, and Stationary Obsession

By Dylan Schleicher, published July 7, 2015, at 2:00 PM in Staff Picks

James Ward weaves a narrative of invention, entrepreneurship, and sometimes empire through the everyday objects all around us.

Starbrands

Star Brands by Carolina Rogoll

By Dylan Schleicher, published June 3, 2015, at 8:45 AM in Excerpts

In Star Brands, Carolina Rogoll introduces us to the star brand model, "a perfect intersection of solid marketing and management theory."

Thesell

The Sell by Fredrik Eklund

By Blyth Meier, published May 7, 2015, at 9:09 AM in Excerpts

New York City's top real estate seller on why partnership is critical to his success.

Automaticcustomer

The Automatic Customer by John Warrillow

By Blyth Meier, published May 6, 2015, at 9:00 AM in Staff Picks

A nuts-and-bolts overview of the subscription business model for those ready to put pen to paper.

Youthnation

YouthNation

By Dylan Schleicher, published April 22, 2015, at 11:00 AM in Excerpts

Matt Britton is here to tell you that youth culture has moved from the fringe to the become "the preeminent driver of all markets," the new "status quo."

8cr id stacked rectangle rev

Linda Popky on Business and Books

By Dylan Schleicher, published April 2, 2015, at 9:00 AM in Interviews

Today, we conclude our Thinker in Residence series with Linda Popky, author of Marketing Above the Noise.

8cr id stacked rectangle rev

A Q&A with Linda Popky

By Ryan Schleicher, published April 1, 2015, at 9:00 AM in Interviews

Our Q&A with Linda Popky about her new book, Marketing Above the Noise, and more.

8cr id stacked rectangle rev

Linda Popky

By Ryan Schleicher, published March 31, 2015, at 9:00 AM in Interviews

We kick off our three-day residency with Linda Popky with a review of her new book, Marketing Above the Noise.

Captivology

Captivology: The Science of Capturing People's Attention

By Dylan Schleicher, published February 25, 2015, at 10:00 AM in Excerpts

Captivology, from the cofounder of venture capital firm DominateFund and former editor of Mashable, teaches us how to get and maintain attention.

Frugalinnovation

Frugal Innovation: How to Do More With Less by Navi Radjou & Jaideep Prabhu

By Dylan Schleicher, published February 19, 2015, at 9:00 AM in Jack Covert Selects

PublicAffairs and The Economist team up with two brilliant authors to show us how to create more value with the increasingly limited resources available to us.

8cr id stacked rectangle rev

Kelly Leonard & Tom Yorton on Business and Books

By Blyth Meier, published February 19, 2015, at 8:58 AM in Interviews

Kelly Leonard & Tom Yorton, authors of Yes, And, talk about the books that have influenced them and what they're reading now.