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Marketing & Sales


Youthnation

YouthNation

By Dylan Schleicher, published April 22, 2015, at 11:00 AM in Excerpts

Matt Britton is here to tell you that youth culture has moved from the fringe to the become "the preeminent driver of all markets," the new "status quo."

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Linda Popky on Business and Books

By Dylan Schleicher, published April 2, 2015, at 9:00 AM in Interviews

Today, we conclude our Thinker in Residence series with Linda Popky, author of Marketing Above the Noise.

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A Q&A with Linda Popky

By Ryan Schleicher, published April 1, 2015, at 9:00 AM in Interviews

Our Q&A with Linda Popky about her new book, Marketing Above the Noise, and more.

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Linda Popky

By Ryan Schleicher, published March 31, 2015, at 9:00 AM in Interviews

We kick off our three-day residency with Linda Popky with a review of her new book, Marketing Above the Noise.

Captivology

Captivology: The Science of Capturing People's Attention

By Dylan Schleicher, published February 25, 2015, at 10:00 AM in Excerpts

Captivology, from the cofounder of venture capital firm DominateFund and former editor of Mashable, teaches us how to get and maintain attention.

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Frugal Innovation: How to Do More With Less by Navi Radjou & Jaideep Prabhu

By Dylan Schleicher, published February 19, 2015, at 9:00 AM in Jack Covert Selects

PublicAffairs and The Economist team up with two brilliant authors to show us how to create more value with the increasingly limited resources available to us.

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Kelly Leonard & Tom Yorton on Business and Books

By Blyth Meier, published February 19, 2015, at 8:58 AM in Interviews

Kelly Leonard & Tom Yorton, authors of Yes, And, talk about the books that have influenced them and what they're reading now.

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A Q&A with Kelly Leonard and Tom Yorton

By Blyth Meier, published February 18, 2015, at 9:45 AM in Interviews

Kelly Leonard and Tom Yorton of The Second City answer our questions about their book Yes, And.

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Kelly Leonard & Tom Yorton

By Blyth Meier, published February 17, 2015, at 11:15 AM in Interviews

Kelly Leonard & Tom Yorton take the secrets of improv from Chicago's famed Second City into the business world to tackle problems with laughter and trust.

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A Beautiful Constraint

By Dylan Schleicher, published February 10, 2015, at 8:51 AM in New Releases

explains how “constraints can be fertile, enabling, desirable"—how they can free us rather than limit us.

Zombieloyalists

Zombie Loyalists

By Dylan Schleicher, published January 27, 2015, at 9:01 AM in New Releases

From the author that taught us why Nice Companies Finish First comes a book about "Using Great Service to Create Rabid Fans."

Zombieloyalists

Zombie Loyalists: Using Great Service to Create Rabid Fans

By Dylan Schleicher, published January 27, 2015, at 7:30 AM in Excerpts

Dr. Shanklove: Or, How I Learned to Stop Worrying and Love Zombies with Peter Shankman