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Marketing & Sales


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Kelly Leonard & Tom Yorton

By Blyth Meier, published February 17, 2015, at 11:15 AM in Interviews

Kelly Leonard & Tom Yorton take the secrets of improv from Chicago's famed Second City into the business world to tackle problems with laughter and trust.

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A Beautiful Constraint

By Dylan Schleicher, published February 10, 2015, at 8:51 AM in New Releases

explains how “constraints can be fertile, enabling, desirable"—how they can free us rather than limit us.

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Zombie Loyalists

By Dylan Schleicher, published January 27, 2015, at 9:01 AM in New Releases

From the author that taught us why Nice Companies Finish First comes a book about "Using Great Service to Create Rabid Fans."

Zombieloyalists

Zombie Loyalists: Using Great Service to Create Rabid Fans

By Dylan Schleicher, published January 27, 2015, at 7:30 AM in Excerpts

Dr. Shanklove: Or, How I Learned to Stop Worrying and Love Zombies with Peter Shankman

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Well-Designed by Jon Kolko

By Blyth Meier, published January 13, 2015, at 10:19 AM in Staff Picks

Jon Kolko’s new offering from Harvard Business Press aims to help conceive, design, and produce better products based on a design process that puts users first.

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What to Do When It's Your Turn by Seth Godin

By Dylan Schleicher, published December 19, 2014, at 1:48 PM in Jack Covert Selects

Seth Godin's new book is a full color, high-end love letter to readers about creativity, creating change, and making something that matters.

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And the Winners Are...

By Dylan Schleicher, published December 9, 2014, at 9:45 AM in News & Opinion

The 800-CEO-READ Business Book Awards category winners (and shortlist for the best book of the year) 2014.

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The 5-8-40 Business Gift Book Club

By Dylan Schleicher, published November 17, 2014, at 12:00 PM in News & Opinion

Impress your boss or empower your employees with books to help them grow... or just treat that special business someone in your life.

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Fizz

November 4, 2014, at 6:57 PM in New Releases

Here to make sense of the promise–and navigate the pitfalls–of word-of-mouth marketing is Ted Wright, a WOMM pioneer and author of Fizz.

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Growth Hacker Marketing

By Dylan Schleicher, published October 1, 2014, at 2:02 AM in Excerpts

Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset.

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Make your brand’s purpose and passion clear

By Sally Haldorson, published July 1, 2014, at 5:31 PM in News & Opinion

Joy Stauber runs Stauber Design Studio in Chicago, IL, and not only is she a great friend of the company, she is also a terrific designer who has helped us identify, articulate, and express our brand. If you've enjoyed any of our marketing pieces over the years, know that Joy has partnered with us to create the most eye-catching and consistent of messages. Watch the video below, created by Joy's intern, Lizzie Callen, which captures the best of our brand.

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2013 800-CEO-READ Business Book Awards: Sales & Marketing

By Sally Haldorson, published December 16, 2013, at 10:39 PM in News & Opinion

The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the Sales & Marketing category. .