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Marketing & Sales


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Well-Designed by Jon Kolko

By Blyth Meier, published January 13, 2015, at 10:19 AM in Staff Picks

Jon Kolko’s new offering from Harvard Business Press aims to help conceive, design, and produce better products based on a design process that puts users first.

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What to Do When It's Your Turn by Seth Godin

By Dylan Schleicher, published December 19, 2014, at 1:48 PM in Jack Covert Selects

Seth Godin's new book is a full color, high-end love letter to readers about creativity, creating change, and making something that matters.

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And the Winners Are...

By Dylan Schleicher, published December 9, 2014, at 9:45 AM in News & Opinion

The 800-CEO-READ Business Book Awards category winners (and shortlist for the best book of the year) 2014.

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The 5-8-40 Business Gift Book Club

By 800-CEO-READ, published November 17, 2014, at 12:00 PM in News & Opinion

Impress your boss or empower your employees with books to help them grow... or just treat that special business someone in your life.

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Fizz

By 800-CEO-READ, published November 4, 2014, at 6:57 PM in New Releases

Here to make sense of the promise–and navigate the pitfalls–of word-of-mouth marketing is Ted Wright, a WOMM pioneer and author of Fizz.

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Growth Hacker Marketing

By 800-CEO-READ, published October 1, 2014, at 2:02 AM in Excerpts

Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset.

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Make your brand’s purpose and passion clear

By Sally Haldorson, published July 1, 2014, at 5:31 PM in News & Opinion

Joy Stauber runs Stauber Design Studio in Chicago, IL, and not only is she a great friend of the company, she is also a terrific designer who has helped us identify, articulate, and express our brand. If you've enjoyed any of our marketing pieces over the years, know that Joy has partnered with us to create the most eye-catching and consistent of messages. Watch the video below, created by Joy's intern, Lizzie Callen, which captures the best of our brand.

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2013 800-CEO-READ Business Book Awards: Sales & Marketing

By Sally Haldorson, published December 16, 2013, at 10:39 PM in News & Opinion

The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the Sales & Marketing category. .

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The 2013 800-CEO-READ Business Book Awards Shortlist: Marketing & Sales

By Sally Haldorson, published December 11, 2013, at 10:44 PM in News & Opinion

Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news.

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Thinker(s) in Residence: Business & Books with Brains On Fire

By Sally Haldorson, published October 18, 2013, at 10:32 PM in News & Opinion

"Why can’t we lose the term NOT FOR PROFIT? Shouldn’t the people doing the most good in the world be wildly profitable? " Q: What is the one unanswered question about business you are most interested in answering?

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Thinker(s) in Residence: Q&A with John Moore, Geno Church, and Robbin Phillips

By Sally Haldorson, published October 18, 2013, at 9:02 AM in Interviews

Create a culture that knows how and who is going to respond and give your team permission to be human. Those are the companies who are shining in this new connected world.

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Thinker(s) in Residence: Brains on Fire

By Sally Haldorson, published October 17, 2013, at 4:22 AM in Interviews

ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction.