Marketing & Sales



By 800-CEO-READ, published November 4, 2014, at 6:57 PM in New Releases

Here to make sense of the promise–and navigate the pitfalls–of word-of-mouth marketing is Ted Wright, a WOMM pioneer and author of Fizz.


Growth Hacker Marketing

By 800-CEO-READ, published October 1, 2014, at 2:02 AM in Excerpts

Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset.


Make your brand’s purpose and passion clear

By Sally Haldorson, published July 1, 2014, at 5:31 PM in News & Opinion

Joy Stauber runs Stauber Design Studio in Chicago, IL, and not only is she a great friend of the company, she is also a terrific designer who has helped us identify, articulate, and express our brand. If you've enjoyed any of our marketing pieces over the years, know that Joy has partnered with us to create the most eye-catching and consistent of messages. Watch the video below, created by Joy's intern, Lizzie Callen, which captures the best of our brand.

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2013 800-CEO-READ Business Book Awards: Sales & Marketing

By Sally Haldorson, published December 16, 2013, at 10:39 PM in News & Opinion

The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the Sales & Marketing category. .

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The 2013 800-CEO-READ Business Book Awards Shortlist: Marketing & Sales

By Sally Haldorson, published December 11, 2013, at 10:44 PM in News & Opinion

Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news.

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Thinker(s) in Residence: Business & Books with Brains On Fire

By Sally Haldorson, published October 18, 2013, at 10:32 PM in News & Opinion

"Why can’t we lose the term NOT FOR PROFIT? Shouldn’t the people doing the most good in the world be wildly profitable? " Q: What is the one unanswered question about business you are most interested in answering?

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Thinker(s) in Residence: Q&A with John Moore, Geno Church, and Robbin Phillips

By Sally Haldorson, published October 18, 2013, at 9:02 AM in Interviews

Create a culture that knows how and who is going to respond and give your team permission to be human. Those are the companies who are shining in this new connected world.

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Thinker(s) in Residence: Brains on Fire

By Sally Haldorson, published October 17, 2013, at 4:22 AM in Interviews

ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction.

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A KnowledgeBlocks Giveaway! The Passion Conversation

By Sally Haldorson, published October 3, 2013, at 4:16 PM in News & Opinion

Enter to win a copy of The Passion Conversation by the folks at Brains on Fire over on KnowledgeBlocks! The contest is open until October 15th. Why do you need this book?


Books to Watch: September 2013

By Michael, published August 29, 2013, at 5:00 PM in New Releases

Is it really almost September? I feel like it was just yesterday that I was holding a flickering sparkler in one hand while sipping from a perspiring brown bottle of New Glarus. Well it's true; summer really is almost over.

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Thinker in Residence: Jay Baer on Business & Books

By Sally Haldorson, published June 27, 2013, at 10:42 PM in Interviews

For our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books.

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Thinker in Residence: A Q&A with Jay Baer

By Sally Haldorson, published June 26, 2013, at 8:28 PM in Interviews

If you go out of your way to be useful, to give, to help and to assist, you position yourself as a trusted resource in the lives of many who know you. ~Jay Baer