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A KnowledgeBlocks Giveaway! The Passion Conversation

By Sally Haldorson, published October 3, 2013, at 4:16 PM in News & Opinion

Enter to win a copy of The Passion Conversation by the folks at Brains on Fire over on KnowledgeBlocks! The contest is open until October 15th. Why do you need this book?

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Books to Watch: September 2013

By Michael, published August 29, 2013, at 5:00 PM in New Releases

Is it really almost September? I feel like it was just yesterday that I was holding a flickering sparkler in one hand while sipping from a perspiring brown bottle of New Glarus. Well it's true; summer really is almost over.

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Thinker in Residence: Jay Baer on Business & Books

By Sally Haldorson, published June 27, 2013, at 10:42 PM in Interviews

For our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books.

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Thinker in Residence: A Q&A with Jay Baer

By Sally Haldorson, published June 26, 2013, at 8:28 PM in Interviews

If you go out of your way to be useful, to give, to help and to assist, you position yourself as a trusted resource in the lives of many who know you. ~Jay Baer

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Hidden in Plain Sight

By Sally Haldorson, published May 23, 2013, at 6:16 PM in News & Opinion

It must be a lot of pressure to live up to the billing of "James Bond of design research" and the "Indiana Jones of technology for the developing world. " I mean, what do you wear? A tux with a dusty brimmed hat?

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Thinker in Residence: Jackie Huba on Business & Books

By Sally Haldorson, published May 3, 2013, at 7:28 PM in Interviews

In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books.

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Thinker in Residence: Jackie Huba, author of Monster Loyalty

By Sally Haldorson, published May 1, 2013, at 6:37 PM in Interviews

Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture.

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Seth Godin Live in Orange County! and Other Behemoth Tales

By Michael, published February 6, 2013, at 7:21 PM in News & Opinion

Marketers, entrepreneurs, artists, and everyone else are flocking to sunny Costa Mesa, California in anticipation of a rare and breathtaking Seth Godin appearance on Friday, March 15th. This event is scheduled to run from 6:30 to 8pm, and doors will open at 5pm for a special networking and book-signing session. Entry is $85, which includes two copies of The Icarus Deception and one copy of V is for Vulnerable, which will be mailed to your home prior to the event, courtesy of 800-CEO-READ.

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Sketchnotes on Brains on Fire: The 2013 F.I.R.E. Sessions

By Michael, published January 31, 2013, at 9:03 PM in News & Opinion

A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I.

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Unconscious Branding

By Michael, published January 22, 2013, at 1:30 PM in News & Opinion

Ask the customer what she wants; certainly this tactic is not unheard of. Companies do this constantly with focus groups, usability testing, et cetera. The general idea is that through a series of tests, we can better identify what our customer wants, and by extension what our customer will buy.

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LeaveSmarter: Martha Rogers

By Michael, published December 20, 2012, at 6:29 PM in News & Opinion

Last month, Martha Rogers was in town for our private LeaveSmarter event, sponsored by BMO Harris and Whyte Hirschboek Dudek. Martha delivered a powerful hour-long talk focusing on the benefits of putting the customer at the center of your business. As Martha puts it, ".

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The Elite Eight: Our Picks for the Top Business Books of 2012

By Sally Haldorson, published December 18, 2012, at 6:40 PM in News & Opinion

In anticipation of announcing the winner of the 2012 800-CEO-READ Business Book of the Year tomorrow, here's a recap of the category winners. Click on the links below to read more about these top books of 2012. Which book is *your* pick for the top book of the year?