January 12, 2005,
News & Opinion
With the best of 2004 just past, everyone is laying down their predictions for 2005. On Friday, Tom Peters suggested his book picks for the new year:
The Art of Business: Make All Your Work a Work of Art by Stan Davis and David McIntosh
Rules of the Red Rubber Ball, by Kevin Carroll
The Virtuoso: Face to Face With 40 Extraordinary Talents, by Ken Carbone with photos by Howard Schatz
Crossing the Unknown Sea: Work as a Pilgrimage of Identity, by David Whyte
Tom also mentioned early that day two books he plans on endorsing. Those two books are BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom and Storytelling: Branding in Practice by Klaus Fog.