June 23, 2004,
News & Opinion
Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Award recognizes excellence in independent publishing. This year's winner in the business category was Magnetic Service: Secrets of Creating Passionately Devoted Customers by Chip and Bilijack Bell, published by Berrett-Koehler.
There were two other finalists The first was Sun-Tzu's Art of War Plus The Art of Marketing by Sun-Tzu and Gary Gagliardi, published by Clearbridge Publishing.