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Newopinion

Expanding the Portfolio

By 800-CEO-READ, published June 30, 2004, at 1:39 PM in News & Opinion

I keep mentioning how Portfolio is the hot imprint. Here is another sign. Geoffery Moore (Crossing the Chasm, Inside the Tornado) will be doing his next book with Adrian Zackheim and Portfolio.

Newopinion

E-Books Sold

By 800-CEO-READ, published June 25, 2004, at 4:17 PM in News & Opinion

The Open eBook Forum publishes a list of the bestselling ebooks each month. The data is complied from a group of retailers specializing in the trade. The only business book on the May list was MBA in A Box by Joel Kurtzman.

Newopinion

Ben Franklin Awards

By 800-CEO-READ, published June 23, 2004, at 5:33 PM in News & Opinion

Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Award recognizes excellence in independent publishing. This year's winner in the business category was Magnetic Service: Secrets of Creating Passionately Devoted Customers by Chip and Bilijack Bell, published by Berrett-Koehler. There were two other finalists The first was Sun-Tzu's Art of War Plus The Art of Marketing by Sun-Tzu and Gary Gagliardi, published by Clearbridge Publishing.

Newopinion

BookExpo 2004--The Professional View

By Jack, published June 18, 2004, at 3:52 PM in News & Opinion

Hi everybody, I am back. This has been the couple weeks from Hell. BookExpo followed by the death of my friend and boss resulted in an incredibly messed up desk.

Newopinion

BEA - Imprints

By 800-CEO-READ, published June 11, 2004, at 3:58 PM in News & Opinion

One thing I learned at BEA was the underlying importance of imprints. Imprint is the industry term for the company or division of the company that publishes a book. By meeting with individuals for these different imprints, I started to see "personalities" in the types of books they publish.

Newopinion

Book Expo America

By 800-CEO-READ, published June 11, 2004, at 2:27 PM in News & Opinion

With everything that has been going on here, we haven't really had a chance to talk about the trip down to BEA. Last Friday, I spent the day with Jack. I met up with him at about 10:30am and we went from meeting to meeting all day long.

Newopinion

Get Paid to Read Fiction

By 800-CEO-READ, published June 9, 2004, at 3:45 PM in News & Opinion

Penguin UK has a contest going where they will pay men 1000 pounds if they are caught reading a selected Penguin title in public. The Good Booking campaign is effort for to men to read more fiction. This from the Guardian article describing the campaign: Whatever the mechanics of the Good Booking initiative, there's a serious issue at stake.

Newopinion

Quiet tomorrow

By 800-CEO-READ, published June 4, 2004, at 2:36 AM in News & Opinion

We are shutting down the office tomorrow and the entire office is attending Book Expo America at McCormick Place in Chicago. This is the industry event for booksellers. Next week, Jack and I (the veteran and the novice) will share our thoughts on the convention.

Newopinion

A New Enterprise

By Jack, published May 26, 2004, at 7:43 PM in News & Opinion

It is no secret that business books as a catagory are suffering. Certain classic publishers are now selling cook books--The Free Press--and some have disappeared--Perseus Books, actually they still exist but as the name of a collection of publishers. W.

Newopinion

One recruit missed

By 800-CEO-READ, published May 17, 2004, at 6:40 PM in News & Opinion

I missed one of our reviewers in my original post. Cathy Alper of C Results is also reviewing for us. You will see her first review this afternoon.

Newopinion

DearReader.com

By 800-CEO-READ, published May 17, 2004, at 2:30 PM in News & Opinion

I don't know if you are familiar with DearReader. com. The service is the brainchild of Suzanne Beecher.

Newopinion

Signed business books

By Jack, published April 27, 2004, at 5:10 PM in News & Opinion

Lawrence Block has been writing books forever. He has won everything a mystery writer can win. Edgar's et.