By Dylan Schleicher
September 4, 2009,
– Filed under:
Marketing & Sales
Today I had a nice conversation with Shel Israel about his new book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which also, coincidentally was released today via Portfolio. In both our conversation and the book, Shel talks about how companies are becoming involved in Twitter to do better business.
He tells stories about companies like Dell, who are getting a better grasp on those dissatisfied with service they've received - and it's better than customer service, where a center waits for a call, and then attempts to deal with it as quickly as possible.