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News & Opinion Rss


Keep up with the latest industry news and trends, and stay abreast of what is happening in the offices and minds of 800-CEO-READ.




Newopinion

Interview with Ries

By 800-CEO-READ, published May 21, 2004, at 4:22 PM – Filed under: Marketing & Sales

Kevin Dugan at the Strategic Public Relations blog has posted an interview he did with Al Ries. They are talking about the new book by Al and Laura Ries called The Origin of Brands. If there is any chance that you are reading this blog and don't know who Al Ries is, I'll give you a few of hints: Positioning, The 22 Immutable Laws of Marketing, The Fall of Advertising and the Rise of PR.

Newopinion

BOOK REVIEW: Your marketing sucks.

By 800-CEO-READ, published May 21, 2004, at 5:29 AM – Filed under: Marketing & Sales

Title: Your marketing sucks. Author: Mark Stevens Pages: 223 Reviewer: Rich. .

Newopinion

What's the Blog's Name?

By 800-CEO-READ, published May 20, 2004, at 4:28 PM – Filed under: The Company

People have been asking what we have decided to do with the name of our new blog. There were a lot of comments about just leaving the name as is. We also had 67 people vote for new names.

Newopinion

Building Momentum

By 800-CEO-READ, published May 20, 2004, at 2:01 PM – Filed under: Marketing & Sales

Not only does she write a great review of Momentum, Evelyn takes on critics of the book at her blog. Wow.

Newopinion

Excess Voice Recommends Business Books

By 800-CEO-READ, published May 20, 2004, at 1:00 PM – Filed under: Management & Workplace Culture

When I ran across this list of recommended busines books from Excess Voice, I immediately liked it. Why? The list has a lot of books that I like.

Newopinion

Momentum and the Essence of Digital Product Marketing

By 800-CEO-READ, published May 20, 2004, at 4:44 AM – Filed under: Marketing & Sales

Every once in a way you stumble on a book that is so useful, revelant and strategically insightful that you are loathe to share the title with anyone. It's similar to the way you feel about your favorite B&B or a beautiful, pristine hike. You don't necessarily want people to beat a well-shod path to its doors.

Newopinion

My Intro

By 800-CEO-READ, published May 20, 2004, at 4:37 AM – Filed under: Management & Workplace Culture

Quick intro. I look forward to writing reviews for the 800-CEO-READ blog. On my own blog, Crossroads Dispatches, I especially like to write about the future of (life-affirming and increasingly global) work and ideas, innovation, imagination and creativity.

Newopinion

More from Jeffrey Fox

By 800-CEO-READ, published May 19, 2004, at 5:39 PM – Filed under: Management & Workplace Culture

I wanted to point you to Tom Ehrenfeld's blog called Start-up Garden. Tom had the chance to interview Mr. Fox and the Q&A is posted over there today.

Newopinion

Wall Street Journal

By 800-CEO-READ, published May 19, 2004, at 4:58 PM – Filed under: Management & Workplace Culture

I love the Wall Street Journal. What I think makes it successful and wonderful is that fact that there is something in it for the everyone. If you subscribe to the print edition of Wall Street Journal, you would have seen two interesting stories side-by-side on D10 yesterday.

Newopinion

Good Business

By 800-CEO-READ, published May 19, 2004, at 1:08 PM – Filed under: Personal Development & Human Behavior

Readers of the Miami Herald give their thoughts on Good Business: Leadership, Flow, and the Making of Meaning by Mihaly Csikszentmihalyi.

Newopinion

What Do You Recommend? - Ardinger

By 800-CEO-READ, published May 19, 2004, at 1:06 PM – Filed under: Marketing & Sales

In this new feature "What Do You Recommend? ", I am going to highlight a blog that I have run across in my travels and list the business books they recommend you read. Simple enough?

Newopinion

He says this is it.

By 800-CEO-READ, published May 19, 2004, at 2:17 AM – Filed under: Management & Workplace Culture

John at Brand Autopsy finds his answer for Re-imagine.