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Keep up with the latest industry news and trends, and stay abreast of what is happening in the offices and minds of 800-CEO-READ.




Newopinion

Book Review: How To Make Money in Small Business

By 800-CEO-READ, published May 18, 2004, at 3:20 PM – Filed under: Management & Workplace Culture

How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know by Jeffrey J. Fox is a delight. This wise collection of linked aphorisms gracefully presents solid ideas without ever sounding parochial.

Newopinion

Larry Bossidy and Ram Charan newest effort

By Jack, published May 17, 2004, at 7:18 PM – Filed under: Management & Workplace Culture

One of the best books of this decade, along with Good to Great, was Bossidy's and Charan's Execution. I just got word today that I will be getting the manuscript to their next book called Confronting Reality : Master the New Model for Success. The book is due in mid Fall of this year.

Newopinion

BOOK REVIEW: Hidden Value

By 800-CEO-READ, published May 17, 2004, at 6:52 PM – Filed under: Management & Workplace Culture

Title: Hidden Value Author: Charles A. O'Reilly and Jeffrey Pfeffer Reviewer: Cathy Alper of C Results Weve all been there the job where you check you passions, your best thinking, and your creativity at the door. We transform ourselves from the vital powerful beings we know ourselves to be into numb automatons who smile, nod and try not to explode at the stupidity and banality of our work lives.

Newopinion

One recruit missed

By 800-CEO-READ, published May 17, 2004, at 6:40 PM – Filed under: Publishing Industry

I missed one of our reviewers in my original post. Cathy Alper of C Results is also reviewing for us. You will see her first review this afternoon.

Newopinion

BOOK REVIEW: Becoming A Category of One

By 800-CEO-READ, published May 17, 2004, at 4:34 PM – Filed under: Marketing & Sales

Title: Becoming a category of one Author: Joe Calloway Tag-line: How extraordinary companies transcend commodity and defy comparison Pages: 216 At first glance you'd be forgiven for calling this book "Purple Cow for the rest of them/us". It's true that in part both books are working towards the same end, however they've taken fairly different paths to get there. Unlike Godin's somewhat wacky approach, Calloway takes a more grounded look at how, and why, you should differentiate your business.

Newopinion

Being Remarkable

By 800-CEO-READ, published May 17, 2004, at 4:15 PM – Filed under: Marketing & Sales

Worthwhile Magazine has a nice thought of the day.

Newopinion

BOOK REVIEW: The Knowing-Doing Gap

By 800-CEO-READ, published May 17, 2004, at 3:00 PM – Filed under: Innovation & Creativity

Book: The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action Authors: Jeffrey Pfeffer & Robert I. Sutton Reviewer: Diego Rodriguez from the metacool blog As businesspeople, weve all experienced it. You know the right course of action to take, but just cant get things to gel into reality.

Newopinion

DearReader.com

By 800-CEO-READ, published May 17, 2004, at 2:30 PM – Filed under: Publishing Industry

I don't know if you are familiar with DearReader. com. The service is the brainchild of Suzanne Beecher.

Newopinion

BOOK REVIEW: 18 Immutable Laws of Corporate Reputation

By 800-CEO-READ, published May 17, 2004, at 2:02 PM – Filed under: Marketing & Sales, The Company

Book: 18 Immutable Laws of Corporate Reputation Author: Ronald Alsop Reviewer: johnmoore (from the Brand Autopsy blog) In 18 Immutable Laws of Corporate Reputation, Ronald Alsop gives sound advice on how to manage, measure, and nurture the reputation of a corporation. As a marketer, the concept of displacing the discipline of brand management for reputation management is profound. Lets face it, branding is a nebulous term that not everyone in your company fully understands, including folks in the marketing department.

Newopinion

The Recruits Show Their Stuff

By 800-CEO-READ, published May 17, 2004, at 12:47 PM – Filed under: Management & Workplace Culture

I sent the call out two weeks ago for some people who would be interested in writing some book reviews for our site. The first round of recruits are going to be posting reviews this week.

Newopinion

Wading Through Re-Imagine

By 800-CEO-READ, published May 17, 2004, at 12:32 PM – Filed under: Management & Workplace Culture

John Moore at Brand Autopsy has been trying to figure out what to do with Tom Peters' Re-Imagine. I personally think if you read it straight through, you'll end up with a headache and not really remember what you read. John called for some help.

Newopinion

Three Authors Recommend Small Biz Books

By 800-CEO-READ, published May 14, 2004, at 6:20 PM – Filed under: Marketing & Sales

There was an article in the New York Times yesterday about books for small business owners. Writer Lisa Napoli asked three familiar names what business books they would recommend: Guy Kawasaki, managing director of Garage. com Uncommon Genius: How Great Ideas Are Born by Denise G.