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Keep up with the latest industry news and trends, and stay abreast of what is happening in the offices and minds of 800-CEO-READ.




Newopinion

Rock the Vote!

By 800-CEO-READ, published May 6, 2004, at 2:00 PM – Filed under: The Company

We got some comments about how we were going to decide the blog's name. My poor attempt at humor got people concerned. Let me make it clear - we would like our readers to decide what the new name will be.

Newopinion

Why bother writing (and reading) books

By 800-CEO-READ, published May 6, 2004, at 12:02 PM – Filed under: Management & Workplace Culture

Books are still the one of the best ways to spread ideas. Books are portable, ubiquitous, easy to share and easy to talk about. You can recommend a book without worrying whether someone has the right technology to get it or to read it or to understand it.

Newopinion

The Cereal Box

By 800-CEO-READ, published May 6, 2004, at 12:02 PM – Filed under: Management & Workplace Culture

The book comes in a cereal box. Why? Because that's the free prize (the free prize inside the box is in fact not really the free prize I had in mind.

Newopinion

Secret of the Atkins Diet

By 800-CEO-READ, published May 6, 2004, at 12:01 PM – Filed under: Management & Workplace Culture

As long as we're talking about books, what's the deal with Atkins? It has outsold just about every diet book ever published. How?

Newopinion

Organic is the new kosher

By 800-CEO-READ, published May 6, 2004, at 12:01 PM – Filed under: Management & Workplace Culture

and mileage is the new speed. . .

Newopinion

A Free Prize Here

By 800-CEO-READ, published May 5, 2004, at 9:56 PM – Filed under: Marketing & Sales

Seth Godin will be here tomorrow serving up cereal and his crispy thoughts on marketing.

Newopinion

Biz Media - BW 4/15/04

By 800-CEO-READ, published May 5, 2004, at 1:11 PM – Filed under: Management & Workplace Culture

I am a a little late on this one, but here are biz books from the April 15th, 2004 issue of Business Week: Ghosts of 42nd Street: A History of America's Most Infamous Block by Anthony Bianco - BW publishes an excerpt of the book on pages 94-96. It's Earnings That Count: Finding Stocks with Earnings Power for Long-Term Profits by Hewitt Heiserman Jr. - Heiserman's method involves creating two income statements, "a 'defensive' one takes the risk-adverse outlook of a commercial banker, while an 'enterprising' one comes at a company as a venture capitalist might.

Newopinion

Four Books For Small Business

By 800-CEO-READ, published May 5, 2004, at 1:07 PM – Filed under: Management & Workplace Culture

Richard Pachter from the Miami Herald reviews four books for those looking to or starting their own business. The Complete Idiot's Guide to Starting Your Own Business by Ed Paulson Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business by Linda Pinson Financing Your Small Business by Robert Walter Roadmap to Entrepreneurial Success: Powerful Strategies for Building a High-Profit Business by Robert W.

Newopinion

A warning

By 800-CEO-READ, published May 5, 2004, at 3:06 AM – Filed under: Marketing & Sales

Johnnie Moore warns of Sethaholism (make sure you read the comments).

Newopinion

Karaoke Capitalism

By 800-CEO-READ, published May 5, 2004, at 1:47 AM – Filed under: Management & Workplace Culture

Jack and I were both huge fans of Funky Business. The authors, Jonas Ridderstr and Kjell Nordstrre the European version of Tom Peters. You'll find a lot of "the world is a different place" and "businesses need to change".

Newopinion

Biz Books from B-Schools - Part IV

By 800-CEO-READ, published May 5, 2004, at 12:00 AM – Filed under: Management & Workplace Culture

I thought I would take this entry to list some of the books you have not seen on any "Best of Business Books" list. These are taken from the 2003 BusinessWeek survey of B-school professors I have been using for the past week. Professor Albert Madansky (University of Chicago) recommends ADMINISTRATION INDUSTRIELLE ET GENERALE (translated as GENERAL AND INDUSTRIAL MANAGEMENT) by Henri Fayol - "European's refer to this 1916 book, rather than Taylor's, as the bible of scientific management.

Newopinion

Biz Media - FC and Inc., May

By 800-CEO-READ, published May 4, 2004, at 8:06 PM – Filed under: Big Ideas & New Perspectives, Marketing & Sales, Personal Development & Human Behavior

Since these are both published by Gruner+Jahr, I thought I would post them together. Inc. currently ends their magazine with a column by Adam Hanft.