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Staff Picks Rss


We are known for our business book expertise, but most of our staff started working here because of our passion for books, not business. 800-CEO-READ is a company filled with voracious readers—talented, creative individuals who know books, and who excel at getting the right books into the hands of the right people. Whenever we can, we like to do that by telling you about the books we’ve been reading.




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David Thomson's Review of The Long Tail

By 800-CEO-READ, published July 13, 2006, at 2:02 PM – Filed under: Management & Workplace Culture

The Long Tail By Chris Anderson When The Long Tail book was announced, I was curious as to how author Chris Anderson would expand on the concepts presented in his original article from Wired magazine. I'm pleased to report that the book doesn't disappoint. The Long Tail is based on a feature of statistical distribution in which the "head" contains a small number of high-frequency items followed by a large number of lower-frequency items.

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Mark Howell's Review of Is That Your Hand in My Pocket?

By 800-CEO-READ, published July 12, 2006, at 5:03 PM – Filed under: Management & Workplace Culture

Review of Is That Your Hand in My Pocket By by Ron J. Lambert, Tom Parker Question: As a member of the sales profession, are you finding that buyers are more skilful negotiators today than youve ever found them before? Do their companies tend to have policies in place that seem to be designed to restrict your ability to build a relationship that leads to a cozier sales opportunity?

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Tim Palmer's Review of Is That Your Hand in My Pocket

By 800-CEO-READ, published July 12, 2006, at 2:01 PM – Filed under: Management & Workplace Culture

Review of Is That Your Hand in My Pocket By by Ron J. Lambert, Tom Parker Is that your Hand in my Pocket is a pretty good book, although I don't feel entirely qualified to review it. The subtitle is "the sales professionals guide to negotiating.

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Hugh Hoagland's Review of The Little Blue Book of Advertising

By 800-CEO-READ, published July 11, 2006, at 7:05 PM – Filed under: Management & Workplace Culture

Review of The Little Blue Book of Advertising By Steve Lance and Jeff Woll Im an entrepreneur with three companies in a niche in the electrical industry but I learned several things from this book written primarily for a Creative Director, Marketing Director, Ad Executive, CEO or those who want to be one or have to work with one. The two most compelling things the book had to offer was the value of the diversity of creative people, marketing people and research people and the power of branding. Steve and Jeff keep the book interesting (it started a little slowly as they focused on the value of diversity and intricacies of office politics in the first third of the book, but they redeemed themselves pretty quickly) by sharing insights like Brand, brand, brand and Customer benefit, Customer benefit, Customer benefit, p.

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Leah Graves' Review of The Little Blue Book of Advertising

By 800-CEO-READ, published July 11, 2006, at 2:20 PM – Filed under: Management & Workplace Culture

Review of The Little Blue Book of Advertising By Steve Lance and Jeff Woll Last week I had to sit on a panel and was able to use tips I learned from The Little Blue Book of Advertising. The panel discussion led to the What do you want to be in 5 or 10 years down the line? I was able to answer that I wanted to be a Creative Director because deep down a person in that position has to be a damn good salesperson.

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Notice a Trend?

By Jack, published June 28, 2006, at 7:25 PM – Filed under: Management & Workplace Culture

As a person who writes reviews, I am always nervous about whether I am crazy when I like a book. Awhile ago I reviewed Steve Farber's latest The Radical Edge. I liked it a ton.

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Review of The Radical Edge by Marianne Powers

By 800-CEO-READ, published June 28, 2006, at 6:24 PM – Filed under: Management & Workplace Culture

The Radical Edge by Steve Farber Have you ever had a WUP upside your head? In The Radical Edge, Steve Farber gets hit with a WUP (Wake-Up Pad) by his friend Smitty, a hyperactive beach bum and successful CIO (Clear Insight Officer) with red dreadlocks, a giant, red mustache, and round, lemon-yellow sunglasses perched on top of his wide, prominent nose. He also consults with a tall, slightly plump African-American woman named Agnes, at least 90 years old, with gray, luminous eyes, who tells Steves leadership trainee that shell kick his ass from here to Hialeah if she thinks it will help him but then explains that it all starts with the heart.

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Review of Values-Driven Business by Maryann Devine

By 800-CEO-READ, published June 21, 2006, at 5:12 PM – Filed under: Management & Workplace Culture

Review of Values-Driven Business: How to Change the World, Make Money, and Have Fun by Ben Cohen and Mal Warwick Values-Driven Business is essentially a how-to book. Since one of the authors is Ben Cohen, cofounder of Ben & Jerrys Ice Cream, I expected something a little tastier than this plain vanilla account of the various ways that owners of businesses big and small can incorporate their values into their practices. While the authors praise companies like Cohens for their outspokenness, they play it safe themselves in descriptions of missions and initiatives in dull prose that is anything but inspiring.

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Dealing with Darwin reviewed by Heather Gazdik

By 800-CEO-READ, published June 20, 2006, at 1:59 PM – Filed under: Management & Workplace Culture

Review of Dealing with Darwin By Geoffrey Moore, Portfolio, December 2005 Geoffrey Moore has written an excellent narrative about how companies can improve their innovation processes. In my opinion, it is one of the biggest challenges that businesses have faced, now face, and will face. Many don't get it right.

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10 Rules for Strategic Innovators reviewed by Paul Scott

By 800-CEO-READ, published June 15, 2006, at 7:26 PM – Filed under: Management & Workplace Culture

Review of Ten Rules for Strategic Innovators by Vijay Govindarajan and Chris Trimble, Harvard Business School Press, December 2005 In 10 Rules for Strategic Innovators, Vijay Govindarajan and Chris Trimble discuss what a company needs to do to give strategic innovation the best chance for success. The authors define strategic innovation as the use of strategic experiments high-growth potential new businesses that test the viability of an unproven business model. One of the more recognizable examples of a strategic experiment includes GM and their business unit OnStar.

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10 Rules for Strategic Innovators reviewed by Arun Sadhashivan

By 800-CEO-READ, published June 15, 2006, at 7:09 PM – Filed under: Management & Workplace Culture

Review of Ten Rules for Strategic Innovators by Vijay Govindarajan and Chris Trimble, Harvard Business School Press, December 2005 I loved this book. Its written for entrepreneurs, and mirrors what folks like me who do this every day either in our own businesses or at our clients organizations. Id recommend it wholeheartedly to everyone struggling to fit strategy, innovation and execution together in their organizations.

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The Radical Edge reviewed by Nathan Gilliatt

By 800-CEO-READ, published June 8, 2006, at 3:12 PM – Filed under: Management & Workplace Culture

Review of The Radical Edge by Steve Farber, Kaplan, April 2006 I read a lot of non-fiction, and I don't usually have much patience for business books written as stories. In fact, I wasn't sure what word to use to describe the genre until I looked up Farber's other book after reading this one. Ah, here we go: business fable.