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Thinker in Residence: Jackie Huba, author of Monster Loyalty

By Sally Haldorson, published May 1, 2013, at 6:37 PM – Filed under: Management & Workplace Culture, Marketing & Sales

Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture.