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We move a lot of books here at 800-CEO-READ, but we have said for years that we are really in the business of moving ideas. One of the ways we do that in addition to moving books, is bringing those ideas directly to you here through thoughtful interviews with the authors we work with.  




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Thinker in Residence: Jackie Huba, author of Monster Loyalty

By Sally Haldorson, published May 1, 2013, at 6:37 PM – Filed under: Management & Workplace Culture, Marketing & Sales

Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture.