Interviews
Thinker in Residence: Jackie Huba, author of Monster Loyalty
By Sally Haldorson, published
May 1, 2013,
at
6:37 PM
– Filed under:
Management & Workplace Culture, Marketing & Sales
Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture.
