September 13, 2005
Excerpts: Branding Unbound by Rick Mathieson - Part I
Branding Unbound: The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age
by Rick Mathieson
AMACOM July 2005
244 Pages 0814472877
This July 2005, Rick Mathieson published Branding Unbound on the application of wireless technology on marketing. In this book, he features several question and answer sessions at the end of each chapter with well-known business people. This excerpt consists of five of the Q&A sessions hosted by Mathieson.