September 13, 2005
Excerpts: Branding Unbound by Rick Mathieson - Part I
Branding Unbound: The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age
by Rick Mathieson
AMACOM July 2005
244 Pages 0814472877
This July 2005, Rick Mathieson published Branding Unbound on the application of wireless technology on marketing. In this book, he features several question and answer sessions at the end of each chapter with well-known business people. This excerpt consists of five of the Q&A sessions hosted by Mathieson.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.