January 25, 2005
Excerpts: Category Killers - Big-Box Bookselling Rivals
The warehouse clubs and discounterswhich sell primarily popular fiction, cookbooks, how-to books, and childrens bookstreat the printed word just as they would toilet paper or AAA batteries. They buy a relatively few titlestwo hundred compared with Barnes & Nobles two hundred thousandand keep them on the shelves for about six weeks, then send them back to the publisher if the books arent moving.
Reprinted by permission of Harvard Business School Press. Excerpt from Category Killers: The Retail Revolution and its Impact on Consumer Culture by Robert Spector. Copyright 2005 by Robert Spector. All rights reserved.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.