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April 6, 2005

Excerpts: Failure to Operationalize

By: 800-CEO-READ @ 2:15 PM – Filed under: Management & Workplace Culture

FATAL MISTAKE 5: FAILURE TO OPERATIONALIZE
What does it mean to implement a customer strategy? How does it impact on the shipping department or accounts receivable? An operational plan is frequently missing. How do we change and align a company around the customer? What changes are even required? Most of the available experience and research focuses on the starting point of the process, perhaps on designing some new messaging or positioning, but very little is done in the form of a full operational plan to implement an organization-wide customer strategy.
Lack of an operational plan means that strategy objectives are not fully disseminated in company policy or employee behavior. As a result, the organization does not live its strategy, but rather treats it as a nice poster on the walla mission statement meant to inspire but not to be executed.