May 2, 2005
Excerpts: Getting Them To Give a Damn - Part I
Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Botttom Line by Eric Chester Dearborn Trade - May 2005 224 Pages - ISBN 1419504584
I thought this was a pretty interesting book. It is really a book on how to relate to today's youth. I actually came away a little disturbed by this chapter. I clearly don't understand today's youth. I recommend the whole excerpt to get a better handle on what Gen Y is thinking.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.