May 2, 2005
Excerpts: Getting Them To Give a Damn - Part I
Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Botttom Line by Eric Chester Dearborn Trade - May 2005 224 Pages - ISBN 1419504584
I thought this was a pretty interesting book. It is really a book on how to relate to today's youth. I actually came away a little disturbed by this chapter. I clearly don't understand today's youth. I recommend the whole excerpt to get a better handle on what Gen Y is thinking.