February 8, 2006
Excerpts: Let Go to Grow - Part I
Let Go to Grow: Escaping the Commodity Trap
by Linda S. Sanford, Dave Taylor
Prentice Hall - December 2005
202 Pages - 0131482084
Let Go to Grow is based on the idea that almost every industry is becoming commoditized. Thus, companies need to "let go" of the standard practices in order to grow beyond commoditization. As the inside cover states, "Sanford and Taylor systematically review the On Demand Business processes, people strategies, technology shifts, governance practices, and leadership vision..."
The following excerpt is the first part of chapter 2 that explains the commodity market.