February 8, 2006
Excerpts: Let Go to Grow - Part I
Let Go to Grow: Escaping the Commodity Trap
by Linda S. Sanford, Dave Taylor
Prentice Hall - December 2005
202 Pages - 0131482084
Let Go to Grow is based on the idea that almost every industry is becoming commoditized. Thus, companies need to "let go" of the standard practices in order to grow beyond commoditization. As the inside cover states, "Sanford and Taylor systematically review the On Demand Business processes, people strategies, technology shifts, governance practices, and leadership vision..."
The following excerpt is the first part of chapter 2 that explains the commodity market.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.