November 29, 2005
Excerpts: Married to the Brand - Part I
Married to the Brand: Why Consumers Bond With Some Brands for Life
by William J. McEwen
Gallup Press - November 2005
210 Pages - 1595620052
William J. McEwen explains brand Passion and why some consumers crave the brand name and others don't. Here are a few excerpts from McEwen's book about the passion that encourages consumers to pay the extra 1000's of dollars for a BMW or shell out the money for the new Apple Nano.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.