November 29, 2005
Excerpts: Married to the Brand - Part I
Married to the Brand: Why Consumers Bond With Some Brands for Life
by William J. McEwen
Gallup Press - November 2005
210 Pages - 1595620052
William J. McEwen explains brand Passion and why some consumers crave the brand name and others don't. Here are a few excerpts from McEwen's book about the passion that encourages consumers to pay the extra 1000's of dollars for a BMW or shell out the money for the new Apple Nano.