April 4, 2005
— UNPUBLISHED ARTICLE - DO NOT SHARE —
Passionate and Profitable by Lior Arussy
Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! by Lior Arussy Wiley - February 2005 224 Pages - ISBN 0471713929 We are going to publish the first chapter of Passionate and Profitable. Lior talks about Ten Fatal Mistakes as to how companies treat their customers. There is plenty of material, so I will let him explain...