October 31, 2005
Excerpts: Spark - Part I
Spark: Be More Innovative Through Co-Creation
by John Winsor
Dearborn - November 2005
304 Pages - 1419503162
Spark is John Winsor's new book dedicated to inspiring people to be more innovative. Each chapter starts with an interview with big players in the business world. This excerpt is from chapter 9 and is an interview with Patagonia's director of brand development, Rob Bon Durant. In it, Rob speaks about the necessity of having fun and expounds upon the fun instilled by Patagonia's culture. So enjoy. Have fun.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.