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October 31, 2005

Excerpts: Spark - Part I

By: 800-CEO-READ @ 4:03 PM – Filed under: Management & Workplace Culture

Spark


Spark: Be More Innovative Through Co-Creation
by John Winsor
Dearborn - November 2005
304 Pages - 1419503162
Spark is John Winsor's new book dedicated to inspiring people to be more innovative. Each chapter starts with an interview with big players in the business world. This excerpt is from chapter 9 and is an interview with Patagonia's director of brand development, Rob Bon Durant. In it, Rob speaks about the necessity of having fun and expounds upon the fun instilled by Patagonia's culture. So enjoy. Have fun.